Hootsuite Amplify is a brand advocacy and social selling app. It extends organizations' social reach by engaging employees with pre-approved content they can share to their own networks. Amplify reduces risk to your brand, and makes it simple to share company announcements and marketing campaigns.
Visit our Amplify page to learn more.
In this article:
Getting started
Create Amplify content
Post or schedule content to Amplify
Edit content
Alert app users to important content
Getting started
Organization admins manage Amplify users and content from the Hootsuite dashboard. To get started, install the Amplify app integration from the Hootsuite app directory.
To add Amplify to your Hootsuite dashboard
- Select App Directory
from the launch menu. - Enter Amplify into the search field in the top-right corner.
- Click Install App.
- Click Finish. The Amplify stream will appear in your dashboard.
- Click Authorize in the Amplify stream, and then click Authorize App.
See Install or uninstall apps for more details on adding and removing app directory integrations.
Create Amplify content
Craft original content in the Hootsuite Composer, or use the app plug-in in your social network streams to share discovered content. Content suggested by your app users will also appear in the Drafts queue in your Amplify stream for you to review.
Ask about our UpContent integration that makes curating and sharing great content easy.
To create original content
- Click New Post in the top-right corner of the dashboard to open the Composer.
- In the Text field, enter the content of your post. Note the character count limits for each social network: Facebook 2000, LinkedIn 700, and Twitter 280.
- To attach an image: Click select a file to upload, or click Open Media Library to search free stock images, or access media from a content library or installed media library apps. The maximum supported image size is 3MB. Images reserve 21 characters in LinkedIn posts. A ~2:1 aspect ratio is recommended for best results.
- To upload a video: Click select a file to upload, select the video, and then click Open. Videos are supported for Twitter posts, Facebook Page posts, and Internal announcements. See this article for file requirement details
YouTube or Vimeo links can be included in the Text field, and their link previews will be playable within the post on Twitter and LinkedIn. - To include a shortened link: Paste the link into the Text field, and then click Shorten with Ow.ly.
- When your post is complete, click the arrow beside Post Now, and then click Save To Amplify.
See create and publish posts for more details
The post will appear at the top of the Drafts queue in your Amplify stream. Drafts haven’t been published to the mobile app yet. Content can still be edited or deleted from this queue.
Track the success of links in your Amplify content by adding UTM parameters to all links sent from Amplify, or to links from specific domains. Contact your customer success manager to set this up for your organization.
To pull content from streams
Connect your organization’s Twitter, Facebook, or LinkedIn Page accounts to Hootsuite to add streams that you can monitor for shareable content. Amplify content can also be pulled from the Hootsuite RSS Syndicator app stream.
Social streams
- Connect a social network
- Add streams
- When you find a post you want to share to Amplify, click more
in the bottom-right corner of the post, and then click Send to Amplify.
The post will appear at the top of the Drafts queue in your Amplify stream. Drafts haven’t been published to the mobile app yet. Content can still be edited or deleted from this queue.
Hootsuite Syndicator stream
- Install the app stream
- Add feeds to your stream.
- When you find a post you want to share to Amplify, hover over the top-right corner of the post, and then click Save to Amplify
. - Select a topic to save the article to, select Add to drafts or Publish immediately, and then click Add to Amplify.
See this help article for more details on organizing your dashboard tabs and streams.
Creating content for sharing via mobile share
When mobile share is enabled for your Amplify organization, app users can share content to the apps they already have on their devices using the native iOS and Android mobile share feature. Analytics are not available for these shares.
When enabled, mobile share can still be turned off at the individual post level in your Amplify stream. Contact your customer success manager to enable mobile share.
The following is a sample of popular apps that Amplify content can be shared to using mobile share. Keep in mind when creating content that some apps have limitations to the type of content that can be shared. What can be successfully shared to and edited in other social networks depends on the network selected.
| On Android, posts containing links result in a link and static image by default. App users can delete the image and add a space after the link to generate a link preview. | |
| Gmail | Posts containing links will result in two links when shared to Gmail. The second link can be deleted in Gmail before sending. |
| Instagram (Android only) | Posts must contain a link or image. |
| iOS Mail (iOS only) | Posts containing links will result in two links when shared to iOS Mail. The second link can be deleted in iOS Mail before sending. |
| Kakao (iOS only) | Posts containing links are not supported. Posts can contain text, an image, or text and image. |
| LINE | On Android, posts must contain an image or link with text, and the text has to be pasted into the chat field. |
| On iOS, images are not supported. On Android, posts containing links result in a link and static image by default. App users can delete the image and add a space after the link to generate a link preview. |
|
| Messenger | Posts containing links will result in two links when shared to Messenger. The second link can be deleted in Messenger before sharing. |
| OK | |
| Posts must contain an image. | |
| Sina Weibo | Posts must contain a link or image on iOS. |
| Skype | On Android, text-only posts must be pasted into the chat field. |
| Telegram | |
| On Android, posts containing links will result in two links when shared to Twitter, and posts containing links result in a link and static image by default. App users can delete the image and add a space after the link to generate a link preview. The second link can be deleted in Twitter before sharing. | |
| VK | |
| WeChat chat | On iOS, image-only posts, or posts containing a link, are supported. |
| WeChat moments (iOS only) | Posts must contain a link or image. |
| On iOS, images are not supported. On Android, text-only posts are not supported, and posts containing links will result in two links when shared to WhatsApp. The second link can be deleted in WhatsApp before sharing. |
|
| Workplace | On Android, posts containing links result in a link and static image by default. App users can delete the image and add a space after the link to generate a link preview. |
| Zalo (iOS only) |
Suggested content
Amplify users can suggest content from the app, which can be incorporated into your content strategy. Improve engagement with your content by recognizing what resonates with your users.
Suggested content appears in the Drafts queue. Content admins, Publishers, and Contributors can edit, schedule, delete and publish the content just like any other post. If applicable, click 
to read the contextual note submitted with the suggestion.
Click All Drafts in the top-right corner of the Drafts queue, and then click Suggested Posts to view only suggested content.
To disable the ability for users to suggest content from the app, contact your customer success manager.
Post or schedule content to Amplify
When a post is ready to share to the Amplify app, find it in the Drafts queue, and then click Post in the bottom-right corner.
The post will move to the top of the Posted queue in your Amplify stream, and will appear in the Home feed of the app, for users to read and share.
Click Unpost on anything in the Posted queue to return it to Drafts and remove it from the app.
To schedule a post
- In the Drafts queue, click Edit in the bottom-left corner of the post.
- Click the Schedule Set Date, select a specific date and time, and then click the
check mark
. - Click the back arrow
at the top of the post to save your changes. The post will move to your Scheduled queue.
To autoschedule a post
- In the Drafts queue, click AutoSchedule at the bottom of the post. The post will move to your Scheduled queue.
Review your scheduled posts in the Scheduled queue in your Amplify stream. Hover over a scheduled post to edit it or to remove the scheduling and return it to Drafts.
AutoSchedule selects optimal times for posting for you based on your settings. Click Settings 
in the top-right corner of the Scheduled queue to select the days of the week, number of posts, and timeframe for autoscheduled posts.
Edit content
Edit your content from any queue by clicking Edit in the bottom-left corner of the post. Customize your content in the following ways:
- Text: Click on the post text to edit it and view the character count, and then click Save.
Topics: By default each post is tagged for Everyone. Click Everyone to select a specific topic(s) for the post. Learn more about topics.
Facebook Share: When enabled, posts pulled from your streams can be shared natively. When disabled, the post can be adapted to share to all social networks.
Retweetable: When enabled, tweets pulled from a stream via the Amplify plugin can be retweeted or quote tweeted by your users, giving credit to the original tweeter, and helping posts go viral. When disabled, the tweet can be adapted to share to all social networks.
Post to: Select the social networks that users will be able to share the post to.
Announcement: Turn this on to communicate internal information to your app users. The post will be read-only (not shareable) and labeled as an announcement.
Expiry Date: Click Set Date to select a specific date and time for the post to be removed from the Amplify app. The post will remain in the Posted queue in your stream.
Image: Click Upload to add an image to your post. Customize the zoom and drag the crop window before saving 
. Link preview images can't be customized for Facebook Pages.
Note: Uploading an image in the Amplify stream displays the cropped version to your Amplify users, but the complete image will be included when they share the post to their social networks. For best results, and to display a complete image to your app users, we recommend attaching images in the Composer, and not modifying them in-stream.- Advocates can edit: Toggle this on to enable your app users to edit and personalize this specific post before sharing it to their social networks.
Scroll to the top of the post and click the back arrow to save your edits. Or, click Delete to remove the post from the Drafts queue.
Contact your customer success manager to enable or disable the following features for your organization:
- To permanently disable the ability for your app users to share to a specific social network or to Hootsuite.
- To enable your app users to edit and personalize all app content before sharing it to their social networks.
- To enable sharing to Facebook Pages or Instagram.
Alert app users to important content
Highlight important articles or big campaigns with the following features:
- Notification – This sends a mobile push notification to all users subscribed to the post’s topics. Tapping the notification will take the user directly to the post in Amplify. Users need to enable notifications in their app to receive these.
- Email – This sends an email to all users alerting them to important Amplify content. Customize the email subject and body, and send to all users, or just those subscribed to certain topics. Users will be able to open the Amplify app and share right from the email.
- Feature Post – This pins the post to the top of the Home feed and marks it as a featured post in the Amplify app. A post will remain pinned at the top of the Home feed until this is toggled off. Then the post will move back to its place in chronological order.
To highlight a post
- In the Posted queue, click Edit in the bottom-left corner of the post.
- Click Notification, Email, or Feature Post.
Feature Post and Notification can also be enabled from the Drafts queue. Notifications will be sent out when the post is published.