Hootsuite Analytics is a tool for measuring, analyzing and reporting social media data. Besides measuring web traffic, analytics can be used as a tool for business and market research.
The Analytics section of the dashboard is where analytics reports can be created. The new Analytics Overview and Boards give you a real-time view of your social media data.
Points are used in old Analytics to create reports. Each module within Hootsuite Analytics has a point value. Points can be reused by deleting a report or removing a module from a report.
An application programming interface (API) is a set of programming instructions and standards for accessing Web-based software applications. It allows different applications to communicate with each other without user intervention. Visit our API development page to learn more about the APIs Hootsuite has available.
Apps are third-party application or extension products designed for use with the dashboard. Apps are added as streams or plugins.
Hootsuite and Syracuse University’s S.I. Newhouse School of Public Communications have partnered to create an Advanced Social Media Strategy (ASMS) Certificate geared towards today’s social business professionals. The certificate consists of comprehensive, self-paced lessons on social strategy covering the entire social media ecosystem. Learn more
Assignments are a team collaboration feature. Twitter, Facebook and Google+ Page messages can be assigned for action amongst teams and team members, allowing comprehensive and efficient replying across your organization’s social networks.
The Assignments section of the dashboard is where assignments are managed. This includes assigning, reassigning, responding, resolving and viewing assignments.
Auto initial automatically adds the sender’s initials to the end of each Tweet.
AutoSchedule automatically schedules content. Draft and queue messages in advance, and then let AutoSchedule publish them based on optimal engagement time periods, already scheduled content and customized settings.
An avatar is another name for a profile picture, an image you can upload to customize your profile. If you haven't yet uploaded an image, your avatar will look like this
A Hootsuite avatar can be seen in the User Profile section of the dashboard, Organizations and Assignments.
BULK UPLOAD TOOL
The bulk upload tool uploads and schedules multiple messages at one time. While there is no cap on individually scheduled messages, up to 350 messages can be uploaded in bulk at one time. Learn more
Campaigns are a Hootsuite feature used to build and launch interactive social contests. This includes photo or video contests, sweepstakes or full-screen social feeds. Campaigns can help grow email databases, acquire leads and gain demographic insights. Visit the Campaigns home page to learn more.
Content library is an Enterprise feature within the dashboard. Teams managing multiple social media relationships can use their content library to store and organize assets, which can be shared and used by all team members. These assets can be lightweight images, documents and message templates.
A comma separated value (.csv) file uses commas to separates data values. When used to bulk upload, the values are components of a post, such as social network, message, time and date.
A direct click means a trackable link was clicked directly in the original post, or typed directly into a web browser address bar, as opposed to being clicked through Retweets or other shares.
Direct messages are private messages of up to 10,000 characters sent between Twitter users. They can only be received from people a user follows unless direct messages from anyone are enabled in their Twitter account settings.
Drag-and-drop means to select an object by clicking and holding down the mouse button, dragging it to another location, and then letting go of the mouse button.
The Hootsuite Feedback Forum is where ideas, thoughts and feature requests for Hootsuite products can be submitted.
Geo-location is the process of identifying the geographical location of a digital device.
Geo-search is a filter that can be applied to search streams. Using geo-location, geo-search will search words or phrases within a specific geographic location.
Geo-targeting is a parameter that can be applied to messages before they are sent. Using geo-location, geo-targeting will make the message available to users in a specific location.
A gravatar is a globally recognized avatar. Programs that are gravatar-enabled (like Hootsuite), allow a single avatar to be used for multiple profiles.
HootFeed formats a Twitter feed so it can be displayed (full-screen). Designed for use at live events, HootFeed populates Tweets in real-time.
Hootlet is a free Chrome extension that enables content sharing from a browser. Designed to mimic the look and feel of the compose message box, Hootlet preloads the title and URL of the web page to share. Learn more
Keyword tracking refines Twitter queries, improving search stream results. Track up to three keyword or phrases in a single Twitter stream.
This is Hootsuite’s main menu, found along the left side of the dashboard. It lists each main dashboard section, along with the Sign Out button.
Lists are a feature of Twitter that organizes contacts into different groups. New lists can be created in Hootsuite, and lists existing in Twitter can be imported into the dashboard.
An organization is the top-level of a business account. Teams, team members and social networks can be added to organizations to organize them in a way that reflects real-world company structure for optimal collaboration. Varying permission levels can be assigned within an organization.
Ow.ly is a URL shortener. To save characters in messages, links can be shortened into manageable ow.ly links from the compose message box. Ow.ly links are trackable, so they can be used with Analytics to gain insights into social media reach.
Permissions limit the level of access someone has to an organization’s social networks. Permissions can be applied at the organization, team, or social network level.
A plugin is a small piece of software that can be used to add new features to existing applications. Many apps in the App Directory are added to the dashboard as plugins.
PRIVATE SOCIAL NETWORKS
Private Social Networks is an area within the User Profile section of the dashboard. It lists social networks that have been added for personal use. Only the account holder can access this section.
The Publisher section of the dashboard is where content (scheduled messages, messages awaiting approval) and content sources (RSS feeds, bulk message upload, content library) are managed.
Rich Site Summary or Really Simple Syndication (RSS) is a standardized web format used to publish content from blogs, headlines or audio and video content.
An alternate to RSS, the Atom Syndication Format (Atom) is an Extensive Markup Language (XML) for web feeds.
The Settings section of the dashboard is where account settings (profile info, authentication, security, billing), dashboard preferences, archived messages, RSS/Atom feeds, vanity URLs, dashboard notifications and AutoSchedule settings are managed.
Social networks are third-party social communication accounts that can be integrated into the dashboard. For example: Twitter, Facebook, Instagram, Google+, YouTube, LinkedIn or WordPress.com.
A social profile is an individual handle or page of a third-party network. For example: Twitter is the social network, and @hootsuite is the social profile.
Streams are columns in the dashboard that display content from social networks. Each social network offers unique stream functionality.
The Streams section of the dashboard is the main engagement interface, where tabs and streams can be added to organize incoming content, and where users can view profiles, reply to messages, use third-party app functions (where applicable), and much more.
A tab, like one on a filing folder, is used to separate and organize the streams in the dashboard.
Tabs can be reordered, renamed and deleted.
Tagging is an Enterprise feature that allows an organization to mark outgoing and in-stream messages with custom tags, organizing messages into groups.
Teams, along with team members and social networks, are structural blocks within organizations. These blocks can reflect real-world team or department structure within the dashboard.
The Tools section of the dashboard provides quick access to Hootsuite Academy, information about the Partner programs, mobile apps and Hootsuite extensions and downloads.
URL parameters are tracking conditions that can be set on ow.ly links to enable complex analytics capability.
USER PROFILE [SECTION]
The User profile section of the dashboard is the top-most icon on the launch menu. If you have uploaded a Hootsuite profile image, you will see that instead of Owly. This section contains your dashboard profile info, connected social networks and organization info.
Vanity uniform resource locators (URLs) are shortened web addresses that are custom branded for marketing purposes. Instead of using ow.ly to shorten links in messages, a vanity URL can display personalized, branded shortened links.