About post authors

  

Team members in Hootsuite organizations often share publishing responsibilities for the same social networks. The author name that gets published to the social network depends on the social network, as does the source of the post.

Here is why particular post authors are displayed based on each social network:

Facebook

Regardless of the team member publishing to a Facebook Page, the Page name always displays as the author of each post.

Regardless of the team member publishing to a Facebook group, the author displayed is always the name of the user who first added the group to the Hootsuite organization.

You may notice that, when viewing a Facebook Page post directly in the Facebook app, it says “Published by Hootsuite” or "Published by Hootsuite Ads" below the Page name. This is only visible to Admins of the Page, and isn’t visible to Page visitors.
A sample page name with the phrase Published by Hootsuite below it

However, all posts to Facebook groups say "Hootsuite" below the author's name when viewed in Facebook, and this is visible to all group members.

LinkedIn

Regardless of the team member publishing to a LinkedIn Page, the Page name always displays as the author of each post.

You may notice that, when viewing a LinkedIn Page post directly in the LinkedIn app, it says "Posted by [name]" above the post. This is only visible to Admins of the Page, and isn't visible to other LinkedIn members. The 'posted by' name is always the user who added the Page to the Hootsuite organization.

LinkedIn does not publish a post's source platform.

Twitter

The Twitter profile name always displays as the author of each tweet.

Twitter always publishes a tweet’s source in their mobile app, and on the web platform. Even when posted from Twitter, the source will say, for example, "Twitter for iPhone."
A stample tweet in the Twitter mobile app, displaying Hootsuite Inc as the author

Instagram

The Instagram profile name always displays as the author of each post.

Instagram does not publish a post’s source platform.

Pinterest and YouTube

The Pinterest profile name displays as the person who saved the pin.

The YouTube account that owns the channel always displays as the author.

Neither social network publishes a post's source platform.

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