Manage Links

 Add, Modify or Remove Custom URL Parameters

Link parameters allow you to track analytics for specific URLs that you share with your social networks. These are commonly used for campaign monitoring and to track which social networks are driving traffic to your links. Apply custom parameters manually, or apply default parameter presets to every shortened link. Custom URL parameters can be deleted at any time.

To add custom URL parameters

  1. In the compose message box, Click Add a link, and then click Advanced Advanced_link.png.
  2. Click Select a Preset and then select Create New Preset, or select Google Analytics (default preset).
  3. Enter parameters and their values. Click Add another parameter to add more lines.
  4. Optional: Check Always apply when creating shortened links.
  5. Click Apply Parameters.

tip.png  Analyze the data for your URLs with custom parameters with URL Click Stats - Ow.ly, a free report template available in the Analytics section of the Hootsuite dashboard.

To delete or modify custom URL parameters

  1. In the compose message box, click Add a link.
  2. Click Advanced Advanced_link.png.
  3. Select a parameter preset from the drop-down menu.
  4. Click Delete Preset, add new parameters and values to the preset, or click Delete Delete contact from list30x30.png beside a specific parameter.
  5. Click OK.

 Change the Default URL Shortener

The Hootsuite dashboard offers four URL (link) shorteners: ow.ly (dashboard default), owl.li, ht.ly and htl.li.

While all of the URL shorteners can be used interchangeably to track click stats, ht.ly and htl.li are equipped with Hootsuite's Social Sharing Bar.

To change the default URL shortener

  1. In the compose message box, click Add a link, and then click Advanced Advanced_link.png.
  2. Under URL shortener, select the default shortener from the drop-down menu, and then click the X in the top-right corner to close the Advanced box.

This setting will be saved after signing out of the Hootsuite dashboard.

 Select Thumbnails

Thumbnails are generated when posting a link to Facebook, LinkedIn or a Google+ Page. After shrinking the link, you can select a thumbnail to display with your post.

Note: The number of available thumbnails is determined by the webpage developer.

To select a thumbnail

  1. Select a social profile from the Social Profile Picker (top-left).
  2. Click Add a link, enter or paste a URL, and then click Shrink. A link preview will generate.
  3. Under Choose a Thumbnail, click the left or right arrows Choose_Thumbnail.png to select a thumbnail.

Delete contact from list30x30.png Shrink Links

Shrink a URL (link) in your message to save characters. Hootsuite uses Ow.ly by default to generate shortened links. These shortened links can also be tracked and measured with your Analytics.

tip.png  URL Click Stats - Ow.ly is a free report template available in the Analytics section of the Hootsuite dashboard.

To shrink a URL

  1. In the compose message box, click Add a link.
  2. Enter or paste a URL, and then click Shrink.

 Use Vanity URLs (Pro and Enterprise)

A vanity link (URL) is a customized URL shortener available to Pro or Enterprise users. Vanity URLs can be created by an organization's super admin.

Vanity URLs can only be used by team members who have been assigned permission.

To use a vanity URL

  1. In the compose message box, click Add a link.
  2. Click Advanced Advanced_link.png.
  3. Under URL Shortener, select the vanity URL from the drop-down menu, and then click the X in the top-right corner to close the Advanced box.

This setting will be saved after signing out of the Hootsuite dashboard.

Was this article helpful?
67 out of 71 found this helpful