Publishing posts through Hootsuite lets you post to different social profiles at once from one place, which saves you time and helps keep your content consistent across social networks.
To send a post (via the legacy composer)
Try publishing with our new Composer. It will give you a preview per social network of how your posts will look!
- Click the green arrow next to New Post, and then select Open Legacy Composer.
- Select the social profile(s) that will publish the post from the Social Profile Picker (top‑left). Only one Twitter profile can be selected per post.
- Click Compose message, and then enter the post copy.
Check the area below the compose message box for a character count to ensure your post is within the character limit. Instagram captions can contain a maximum of 30 hashtags.
- Optional: Click Attach media to attach an image or video to your post.
- Click Post Now.
Note: The Post button may change to Post (Delayed) after clicking if a post was published to a large number of social networks. The posts should publish after a few minutes.
You can include links with your posts. When you post a link to Facebook or LinkedIn, your post will include a link preview. Text must be included in the post body along with the link preview (the URL is sufficient) to ensure the post publishes successfully.
If you don't want to send your post right away, you can schedule it to be posted later, or save it as a draft.
Note that Hootsuite does not support creating Facebook events or polls, or Twitter polls.
To send a post to Instagram
Publishing to Instagram via Hootsuite is a bit different than publishing to your other social networks. If you have an Instagram business profile enabled for direct publishing, you can use the steps above. To publish to a personal profile, or to a business profile not enabled for direct publishing, see this step-by-step guide to publishing with the mobile notification workflow.
Note that posting Instagram stories and multi-image carousel posts is not supported for direct publishing.
Send Twitter direct messages
A direct message (or DM), also known as a private message (or PM), is a private message on Twitter sent to a specific user. You can only send direct messages to people who follow you or who have enabled direct messages from anyone in their Twitter account settings.
Direct messages have a limit of 10,000 characters. A character count will not display under the compose box for direct messages.
Due to an API limitation, images attached to direct messages will not be sent with the message.
To send a Twitter direct message
- Select the Twitter profile that will post the message from the Social Profile Picker (top‑left).
- Click Compose message.
- Enter d followed by the @Twitterhandle you are messaging, followed by your message.
- Click Send Now.
Note: d, d., m, and m. (lower or upper-case) are all shortcut characters for sending direct messages in Twitter. Regular tweets that begin with any of these characters will fail because Twitter will try to treat them as direct messages.
Sending a direct message is also an available action in Twitter streams. Selecting Direct Message will open the composer. It will be pre-populated with the letter d followed by the recipient’s Twitter handle.