Overview of Streams
Hootsuite Streams are feeds that display the content from your connected social accounts. In Streams, you can monitor the activity across all your accounts and engage with your audience. Streams can display your own posts, as well as the engagement that they’re receiving.
To learn about the importance of monitoring social media channels, see What is Social Listening, Why it Matters, and 10 Tools to Make it Easier. Visit the Hootsuite blog for news, tips, tools, and tactics to help you succeed on social media.
In each Hootsuite account, the Streams section is a blank slate, so you can organize your streams in the way that makes the most sense for you. Streams are organized into boards, and each board holds 10 up to streams. Some organizations with a small number of social accounts choose to create all their streams in one board, so everything can be monitored at once. Others prefer to have one board per social network. You could also create one board for streams that display your own posts and another for streams monitoring competitors or hashtags.
See Use boards to organize your streams to learn more about board setup and organization.
Before you begin adding streams, you need to connect your social accounts. If you’re a team member in an organization, you should already have access to the organization’s profiles and don’t need to add them. See Add a social account to Hootsuite.
Available stream types and stream content
Each social profile type offers different stream types, depending on the functionality made available by the social networks to third parties like Hootsuite.
For available stream types, stream content, and instructions for adding streams for each social network, see:
- Add a Facebook stream
- Add an Instagram stream
- Add a Twitter stream
- Add a LinkedIn stream
- Add a YouTube stream
Many apps in the Hootsuite app directory are also integrated as streams.
Stream view settings and refresh intervals
You can change the appearance of your stream by choosing the Compact, Standard, or Comfortable view in the top right of your streams. This sets the number of streams visible at one time without scrolling. You can apply different view settings to each of your boards.
In the top left of your streams, select the arrow next to the refresh button to change the refresh interval.
This determines how often Hootsuite searches for new content to display (as it becomes available). You can also manually refresh individual boards, regardless of the auto refresh interval, with the Refresh All button. When a board is refreshed manually, every stream in that board gets updated.
The blue dots next to post timestamps indicate new or unread posts since your last dashboard or stream refresh.