Can Hootsuite track statistics for Ow.ly links not posted through Twitter?
At this time, all Ow.ly analytics modules except the Click Stats module require the links to be sent via a Twitter profile.
Does Hootsuite support statistics for images and files?
At this time, to optimize Hootsuite's performance, statistics for images and files have been disabled.
How can I make sure my aggregate analytics data is properly collected?
The social networks in all Aggregate modules (Facebook: Likes - Aggregate; Google+: Aggregated Post +1s; and so forth) must be "owned" by an organization. If an aggregate module is not owned by an organization your report will not generate any data.
Why don't I see statistics for my tweets?
Statistics measure clicks on Ow.ly links, so can only see statistics for tweets that have Ow.ly links in them.
Ow.ly links created and sent through your dashboard let Hootsuite know which account the link belongs to, while also contributing to an accurate count for your Ow.ly Summary Stats.
Will I be charged for drafting an analytics report?
Drafting or editing a draft of a custom analytics report is free. Analytics points are expended only after you click the Create Report button in the Report Builder. This is when your draft becomes a finished report.
How does the Clicks by Region pie chart work?
The top five countries (those with the highest percentage of your click-throughs) are listed individually. Countries with smaller percentages or without an internet protocol (IP) address are lumped together into an "others" category.
How do I access my Enterprise points for reporting?
Access your Enterprise points from the Analytics section of your Hootsuite dashboard.
To access Enterprise points
- Select Analytics from the launch menu.
- Under Customize, click Build Custom Report.
- Select Custom Report.
- The points counter is at the top of the screen. Click the counter, and then click Please select a report owner to change the organization.
Why can't I share, export or print custom analytics report drafts?
Drafts are reports in the process of being built. Custom analytics reports must be built before they can be shared, exported or printed.
Why are Monday's scheduled analytics reports arriving on Tuesday?
Analytics reports begin queuing to send at 12:00am on Monday in Pacific Standard Time (PST), and continue to send throughout the day. If you are in a different time zone, your report could arrive on Tuesday.
Why are my TwitterCounter statistics incorrect?
The data Hootsuite collects is from the TwitterCounter application programming interface (API). TwitterCounter has a system in place that automatically tracks up to one million users (including the top 50k users or so) per day. They take a snapshot of their followers, following and tweet statistics and add it to their historical record. Since they have more than 24 million users in their database at this time, it is impossible to update each user each day.
For more up-to-date numbers, visit TwitterCounter.com
Why do total and individual statistics differ?
There is a difference between total and individual statistics depending on where links are sent from.
In Hootsuite, sent tweets are pulled straight from Twitter's application programming interface (API), regardless of where they were sent from. This is done by parsing the tweet for an Ow.ly link, then looking up that link's stats in the database.
The Stats tab consolidates all clicks from all tweets from that Twitter profile. To do this, the URL must be created in Hootsuite and the tweet must be sent via Hootsuite. If you send an Ow.ly link outside of Hootsuite, there is no way for Hootsuite to know that it belongs to that Twitter profile, because the tweet information is not stored in the database.
Sending Ow.ly links through Hootsuite will allow you to see the stats as expected on the Stats tab.
Will Hootsuite track statistics for more than one Twitter account per post?
Yes. Each post will be sent to both Twitter profiles, and each will have its own unique Ow.ly or Ht.ly link, so statistics can be tracked individually for each Twitter profile.
Why do clicks from TweetDeck and Tweetie register as direct clicks?
Analytics software cannot detect where clicks come from if they do not come from a web browser. Because TweetDeck and Tweetie are not web apps they register as direct clicks.
In contrast, Hootsuite.com is a web app, and clicks referred from Hootsuite will not generate as direct clicks.
What is the difference between Ow.ly clicks and Twitter's Promoted Tweet clicks?
Ow.ly click metrics are URL specific, while Twitter's Promoted Tweet click metrics apply to a tweet's entirety; hashtags, URLs, avatar, username and tweet expansion content.