Create analytics reports or drafts

Analytics reports can be created from a list of customizable templates, or can be custom built from scratch. There is no limit to the number of modules you can include in a report, and a report can include the same module multiple times.

All reports are editable, and can be saved as drafts before they are finished being built. Saving a report as a draft does not use analytics points. Drafts can be accessed under Reports.

important_icon_37x44.png  Adding new modules to an existing report will use points. Viewing or updating existing content on a report will not use points.

When a report is built, the points counter at the top of the dashboard will show the points required to create the report (on the left) and the points available (on the right). If points required exceed the points available, they will be red.

Additionally, Hootsuite's team collaboration makes it possible for organization team members to create analytics reports using the team owner's points.

To create an analytics report or draft

  1. Select Analytics Analytics icon.png from the launch menu.
  2. Under Customize, click Build Custom Report.
  3. Select Custom Report (or a report template).
  4. Click to select the report owner (organization name) at the top of the screen.
  5. Click Hide Personalized Header to hide header and skip to step 6, or click Upload Image, select an image and then click Open.
  6. Click on the details in the far-right corner of the header to edit them.
  7. Click and delete Type a Header here, and enter your new header.
  8. Under Details in the top-left corner, enter the title of your report and a brief description.
    tip.png To have this report emailed to all members sharing the report, check the box.
  9. Under Analytics Modules, click a social network, and then click a module to add it to your report. Click Remove in the top-right corner of the module to remove it from your report.
    tip.png Hover over each module for a brief description of its functionality and the points required for its use.
  10. Enter the information required in that module such as title, keyword, or selecting a social profile, and then click Done. The social profile selected must belong to the organization selected in step 4.
    Repeat steps 8 and 9 to add additional modules.
  11. Click Create Report or Save as Draft.

To create an analytics report as a team member

  1. Select Analytics Analytics icon.png from the launch menu.
  2. Under Customize, click Build Custom Report.
  3. Select Custom Report.
  4. Click the points counter at the top of the screen to change the organization.
  5. Click Please select a report owner, and then select the organization under which you will create the report.
  6. Customize and add modules to your report (see steps 8 to 10 listed above).
  7. Click Create Report.
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