Manage your content library

  

Business and Enterprise organizations can use content libraries to store pre-approved post templates and images. Organizations can maintain multiple libraries and share specific content with selected teams. A Hootsuite library can store an unlimited amount of content.

Plans: Business and Enterprise only

Organize content libraries with content tags to make it easy for team members to find relevant assets. You can also control the use of specific content by setting availability and expiration dates on each asset. Use internal notes to let team members know when and how to use assets.

To publish assets from a content library, see Use assets from a content library

Set content library permissions

Organization super admins and admins can manage all content libraries, and team admins can manage the libraries available to their team. They can create and share content libraries and add or edit content in the library. All other organization members can use content from the libraries available to their teams.

To give a team member permissions to manage a team’s content libraries without making them a team admin, customize their permissions for that team.

Customize permissions

  1. Go to My Profile my-profile.png, and then select Social networks and teams.
  2. Under the organization name, select Teams.
  3. On the Permissions tab, select the permissions list for a member, and then select Custom.
    set-permissions-team-member.png
  4. Check the Manage Content Library and Assets box, and then select Save.

Create, edit, or delete a content library

You can create multiple content libraries, delete libraries, and change the name of a content library and the teams that have access to it at any time.

Create a content library

  1. Go to Publisher publisher-icon.png , and then select the Content tab.
  2. Under Content Sources, select Content Library.
    content-library-in-menu.png
  3. Select Create Content Library. If you already have at least one content library and are creating an additional one, select the library list Down arrow icon at the top of the page, and then select New Library...
  4. Enter a library name, select Add Team to share access with a team or teams, and then select Create.

Edit or delete your content library

  1. Go to Publisher , and then select the Content tab.
  2. Under Content Sources, select Content Library.
  3. Select the library list Down arrow icon at the top of the page, and then select Edit Library.
    Editing content library in publisher
  4. Select from the following:
      • Edit the library - Edit the library name or the teams that can access the library, and then select Save Changes.
      • Delete the library - Select Remove to delete the library. If you delete a content library, that library is removed for all team members.

Add content library assets

Content libraries can contain individual images and post templates. You can upload images directly to a content library. You can create post templates when you are creating or editing posts and then save them as templates in a library. Post templates must include at least some text, and can contain social accounts, links, videos, images, tags, and scheduling information. 

Note: You cannot save shortened links to content library templates. Hootsuite saves the full link. Apply shorteners or link presets when you create the post.

The maximum file size for uploaded images is 10MB. You cannot upload video files to a content library, but you can attach and save them in a template.

Upload an image to a content library

  1. Go to Publisher , and then select the Content tab.
  2. Under Content Sources, select Content Library.
  3. Select a library from the list Down arrow icon at the top of the page.
  4. Select Upload.
  5. Select choose files to upload and upload an image.
  6. Optionally, select Add info to files to add tags to the asset, or set a timeframe for its use, and then select Save. For more information, see the following section Add asset tags and notes.

Create a template

  1. Select Create new post .
  2. If you belong to more than one organization, ensure that you have selected the correct organization from the list.
    Changing the organization when creating or editing a post
  3. Add all the elements of the post to your template.
    • Note that shortened links cannot be saved to content library templates. Hootsuite saves the full link. Shorteners or link presets must be applied when the template is used to create a post.
    • To add and save image alt text in the template, select a Twitter, Facebook, or LinkedIn Page account.
  4. Select the arrow next to Post now, and then select Save to content library.
    Saving to content library
  5. Select a content library to save the template to, add any internal notes or tags, set a timeframe for its use, and then select Add new asset.

Edit or delete assets and notes

You can edit or delete a content asset from a content library at any time. You can also add internal notes to individual assets regarding their intended use.

  1. Go to Publisher , and then select the Content tab.
  2. Under Content Sources, select Content Library.
  3. Select a library from the list Down arrow icon at the top of the page.
  4. Point to More  beside an asset, and choose from the following:
      • Edit - Select Edit, edit the content or properties of the post template, and then select Save Changes.
      • Add or edit a note - Select Edit, add or edit the note, and then select Save Changes.
      • Delete - Select Delete. To delete multiple assets, hold the SHIFT key and select the assets you want to delete.
        Delete multiple assets, content library

Important: Deleting an asset from the content library does not delete it from any scheduled posts, or prevent it from being published if it is already scheduled.

Manage asset tags

Organize your content library assets with tags and internal notes. Tagging assets lets you filter by tag for quick access to relevant content. Tags are specific to the library they are created in. 

Add asset tags

  1. Go to Publisher , and then select the Content tab.
  2. Under Content Sources, select Content Library.
  3. Select a library from the list Down arrow icon at the top of the page.
  4. Hold the SHIFT key and select one or more assets to tag.
  5. Point to More  beside an asset, and select Add Tags.
    content-library-more-selections.png
  6. Enter your tags, and then select Save.

Delete a tag

  1. Go to Publisher , and then select the Content tab.
  2. Under Content Sources, select Content Library.
  3. Select a library from the list Down arrow icon at the top of the page.
  4. Point to More  beside an asset, and select Tag.
  5. Choose from the following options:
      • Delete a tag from one asset - Select the X next to a tag to delete it from that asset.
      • Delete a tag from all assets - Select Manage Tag List, and then select the X next to a tag to delete it from the list. This deletes the tag from the library and from all assets previously associated with that tag.

Filter assets by tag

  1. Go to Publisher , and then select the Content tab.
  2. Under Content Sources, select Content Library.
  3. In the Filter by tag box at the top of the library, enter one or more tags.
  4. Select More More options icon in the filter text box to change the default search from "all of these tags" to "any of these tags."

Set timeframes for assets

You can set availability and expiration dates on content library assets to control their use. Set timeframes when you add or edit assets in a content library. You can also pause assets with timeframes to immediately make them unavailable. Unpausing restores the asset's previous availability timeframe.

All team member can view timeframe restrictions on assets in the content library to all team members. The timeframes respect the time zone of the admin who created the asset. When an asset is unavailable, it is not visible to team members.
A sample template asset in a content library, displaying the date of when it wil be unavailable

Hootsuite does not publish posts that contain expired or paused assets. You can only schedule assets for publication during their availability timeframe. If a scheduled post contains an asset that is later paused or given an expiration date, the post will not be published.

Important: Deleting an asset from the content library does not delete it from any scheduled posts, or prevent it from being published if it is already scheduled.

Set or pause the timeframe on an asset

  1. Go to Publisher , and then select the Content tab.
  2. Under Content Sources, select Content Library.
  3. Point to More  beside an asset, and select Edit.
  4. Choose from the following options:
      • Set the timeframe for one asset - Select Set a time frame, and then select an Available and/or an Expiration date for the asset
      • Pause an asset timeframe - Select Pause Availability to make an asset unavailable.
  5. Select Save Changes.

Set the timeframe on assets in bulk

  1. Go to Publisher , and then select the Content tab.
  2. Under Content Sources, select Content Library.
  3. Hold the SHIFT key and select one or more assets.
  4. Point to More  at the top of the content library, and then select Set Asset Availability.
  5. Select Set a time frame, and then select an Available and/or an Expiration date for the asset.
  6. Select Set for # assets.

Select Set a time frame to unpause the asset and restore its original availability settings.