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  Article updated: September 15, 2023

Create post captions with OwlyWriter AI

Let OwlyWriter AI rewrite the captions of your top-performing posts, give you ideas for your next posts, or write your social media captions for you.

For every caption you create, you use a token. You have access to 300 tokens that automatically renew on the first of every month.

Note: All Hootsuite customers can try OwlyWriter AI for free for a limited time during the open beta.

Creating content with OwlyWriterAI video.

Get ideas and captions for your next posts

  1. In Hootsuite, select Inspiration , and then select OwlyWriter AI.
    Hootsuite navigation that highlights OwlyWriter AI located under Inspiration.
  2. Choose a content option that you want OwlyWriter AI to assist you with.

    Let OwlyWriter AI rewrite your most successful organic posts, then publish them to reach and engage more people.

    1. Select the social network and account you want to see your top-performing posts from.
    2. Select the post caption you want OwlyWriter AI to rewrite for you.

    Have OwlyWriter AI do the hard work and write your captions for you.

    1. Select the type of post you want to publish.
    2. For social network-specific posts, enter a short description of what you want OwlyWriter AI to write about, and then select a tone for your caption. For product marketing and copywriting formula-posts, enter a short description of your brand, product, or service.
    3. Select Create caption.

    Let OwlyWriter AI brainstorm ideas and captions for your social media posts.

    1. Enter a topic for OwlyWriter AI to come up with ideas for.
    2. Select Get ideas.
    3. Select an idea that you want OwlyWriter AI to create captions for.

    Get OwlyWriter AI to summarize and turn any webpage into a caption for a social media post.

    1. Enter a link to a blog post, news article, or webpage.
    2. Select Create caption.

    Celebrate every special moment with your audience. Select a holiday or a trending event to have OwlyWriter AI write captions for you. The calendar is currently limited to holidays in Canada, the US, and the UK.

  3. Review the captions created for you, and then select Create post next to the one you like best. The post opens in Composer.
  4. Select the social account you want to publish to, make any changes to your caption, add images or other media, and then continue to publish or schedule your post. See detailed instructions on how to create and publish posts in Hootsuite.

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