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  Article updated: January 04, 2024

Competitor metrics

Analyze your competitors’ audience and content strategy across Facebook Pages, Instagram Business accounts, and Twitter accounts. Review their audience stats and engagement, and get insights into their best posts, hashtag use, and post length. Use CTRL+F (CMD+F on Mac) to search content in this article.

Different social networks report metrics data in different time zones. Facebook and Instagram report metrics in PDT, while Twitter report in UTC+0.

Competitor metrics

A list of competitor metrics and their description.
Social networkMetricDescription
Facebook Comments The average number of comments received by the posts
Facebook ReactionsThe average number of reactions to the posts
Facebook SharesThe average number of shares of the posts.
Facebook Reactions: LikeThe average number of "Like" reactions to the posts
Facebook Reactions: LoveThe average number of "Love" reactions to the posts
Facebook Reactions: WowThe average number of "Wow" reactions to the posts
Facebook Reactions: HahaThe average number of "Haha" reactions to the posts
Facebook Reactions: SadThe average number of "Sad" reactions to the posts
Facebook Reactions: AngryThe average number of "Angry" reactions to the posts
Facebook FansThe number of people who like the Facebook Page
Facebook Posts

The number of posts published to the Page during the selected date range

Facebook Average post lengthThe average number of characters in a post
Facebook Average hashtags per postThe average number of hashtags in a post
Facebook Estimated engagementThe number of reactions, comments, and shares of your posts
Facebook Top postsA visual representation of the competitor's top-performing posts
Facebook Posts tableA list of posts published to the competitor's Page and their engagement results
InstagramCommentsThe average number of comments received by the posts
InstagramLikesThe average number of likes received by the posts
InstagramAverage post lengthThe average number of characters in a post
InstagramAverage hashtags per postThe average number of hashtags in a post
InstagramPosts tableA list of posts published to the competitor's account and their engagement results
InstagramFollowingThe number of people followed by the Instagram account
InstagramPostsThe number of posts published to the account during your selected date range
InstagramEstimated engagementThe number of likes and comments on your posts
InstagramTop postsA visual representation of the competitor's top-performing Instagram posts
InstagramFollowersThe number of people following the Instagram account
TwitterRetweetsThe average number of retweets received on the tweets
TwitterRepliesThe average number of replies to the tweets
TwitterLikesThe average number of likes received by the tweets.
TwitterQuotesThe number of times the tweets have been retweeted with a comment (also known as a quote)
TwitterVideo viewsThe average number of video views
TwitterTweetsThe number of tweets published to the account during your selected date range
TwitterEstimated engagementThe number of likes, replies, quotes, and retweets received by the tweets
TwitterFollowersThe number of people following the Twitter account
TwitterFollowingThe number of people followed by the Twitter account
TwitterTop tweetsA visual representation of the competitor's top-performing tweets
TwitterPosts tableA list of tweets published to the competitor's account and their engagement results
TwitterAverage post lengthThe average number of characters in a tweet
TwitterAverage hashtags per postThe average number of hashtags in a tweet

 

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