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  Article updated: April 23, 2024

Competitor metrics

Analyze your competitors’ audience and content strategy across Facebook Pages, Instagram Business accounts, and Twitter accounts. Review their audience stats and engagement, and get insights into their best posts, hashtag use, and post length. Use CTRL+F (CMD+F on Mac) to search content in this article.

Different social networks report metrics data in different time zones. Facebook and Instagram report metrics in PDT, while Twitter report in UTC+0.

Competitor metrics

A list of competitor metrics and their description.
MetricDescription
 CommentsThe average number of comments received by the posts
 ReactionsThe average number of reactions to the posts
 SharesThe average number of shares of the posts.
 Reactions: LikeThe average number of "Like" reactions to the posts
 Reactions: LoveThe average number of "Love" reactions to the posts
 Reactions: WowThe average number of "Wow" reactions to the posts
 Reactions: HahaThe average number of "Haha" reactions to the posts
 Reactions: SadThe average number of "Sad" reactions to the posts
 Reactions: AngryThe average number of "Angry" reactions to the posts
 FansThe number of people who like the Facebook Page
 Posts

The number of posts published to the Page during the selected date range

 Average post lengthThe average number of characters in a post
 Average hashtags per postThe average number of hashtags in a post
 Estimated engagementThe average estimated engagement, calculated as the sum of estimated engagement for each day, divided by the number of days. Includes of reactions, comments, and shares of your posts
 Top postsA visual representation of the competitor's top-performing posts
 Posts tableA list of posts published to the competitor's Page and their engagement results
 CommentsThe average number of comments received by the posts
 LikesThe average number of likes received by the posts
 Average post lengthThe average number of characters in a post
 Average hashtags per postThe average number of hashtags in a post
 Posts tableA list of posts published to the competitor's account and their engagement results
 FollowingThe number of people followed by the Instagram account
 PostsThe number of posts published to the account during your selected date range
 Estimated engagementThe average estimated engagement, calculated as the sum of estimated engagement for each day, divided by the number of days. Includes of likes and comments of your posts
 Top postsA visual representation of the competitor's top-performing Instagram posts
 FollowersThe number of people following the Instagram account
 RetweetsThe average number of reposts received on the posts
 RepliesThe average number of replies to the posts
 LikesThe average number of likes received by the posts
 QuotesThe number of times the posts have been reposted with a comment (also known as a quote)
 Video viewsThe average number of video views
 TweetsThe number of posts published to the account during your selected date range
 Estimated engagementThe number of likes, replies, quotes, and reposts received by the posts
 FollowersThe number of people following the Twitter account
 FollowingThe number of people followed by the Twitter account
 Top tweetsA visual representation of the competitor's top-performing posts
 Posts tableA list of posts published to the competitor's account and their engagement results
 Average post lengthThe average number of characters in a post
 Average hashtags per postThe average number of hashtags in a post

 

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