Article updated: February 21, 2023
Competitor metrics
Analyze your competitors’ audience and content strategy across Facebook Pages, Instagram Business accounts, and Twitter accounts. Review their audience stats and engagement, and get insights into their best posts, hashtag use, and post length. Use CTRL+F (CMD+F on Mac) to search content in this article.
Different social networks report metrics data in different time zones. Facebook and Instagram report metrics in PDT, while Twitter report in UTC+0.
Competitor metrics
| Social network | Metric | Description |
|---|---|---|
| Comments | The average number of comments received by the posts. | |
| Reactions | The average number of reactions to the posts. | |
| Shares | The average number of shares of the posts. | |
| Reactions: Like | The average number of "Like" reactions to the posts. | |
| Reactions: Love | The average number of "Love" reactions to the posts. | |
| Reactions: Wow | The average number of "Wow" reactions to the posts. | |
| Reactions: Haha | The average number of "Haha" reactions to the posts. | |
| Reactions: Sad | The average number of "Sad" reactions to the posts. | |
| Reactions: Angry | The average number of "Angry" reactions to the posts. | |
| Fans | The number of people who like the Facebook Page. | |
| Posts | The number of posts published to the Page during the selected date range. | |
| Average post length | The average number of characters in a post. | |
| Average hashtags per post | The average number of hashtags in a post. | |
| Estimated engagement | The number of likes and comments received by the posts. | |
| Top posts | A visual representation of the competitor's top-performing posts. | |
| Posts table | A list of posts published to the competitor's Page and their engagement results. | |
| Comments | The average number of comments received by the posts. | |
| Likes | The average number of likes received by the posts. | |
| Average post length | The average number of characters in a post. | |
| Average hashtags per post | The average number of hashtags in a post. | |
| Posts table | A list of posts published to the competitor's account and their engagement results. | |
| Following | The number of people followed by the Instagram account. | |
| Posts | The number of posts published to the account during your selected date range. | |
| Estimated engagement | The number of reactions, comments, and shares received by the posts. | |
| Top posts | A visual representation of the competitor's top-performing Instagram posts. | |
| Followers | The number of people following the Instagram account. | |
| Retweets | The average number of retweets received on the tweets. | |
| Replies | The average number of replies to the tweets. | |
| Likes | The average number of likes received by the tweets. | |
| Quotes | The number of times the tweets have been retweeted with a comment (also known as a quote). | |
| Video views | The average number of video views. | |
| Tweets | The number of tweets published to the account during your selected date range. | |
| Estimated engagement | The number of likes, replies, quotes, and retweets received by the tweets. | |
| Followers | The number of people following the Twitter account. | |
| Following | The number of people followed by the Twitter account. | |
| Top tweets | A visual representation of the competitor's top-performing tweets. | |
| Posts table | A list of tweets published to the competitor's account and their engagement results. | |
| Average post length | The average number of characters in a tweet. | |
| Average hashtags per post | The average number of hashtags in a tweet. |
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