Article updated: April 23, 2024
Competitor metrics
Analyze your competitors’ audience and content strategy across Facebook Pages, Instagram Business accounts, and Twitter accounts. Review their audience stats and engagement, and get insights into their best posts, hashtag use, and post length. Use CTRL+F (CMD+F on Mac) to search content in this article.
Different social networks report metrics data in different time zones. Facebook and Instagram report metrics in PDT, while Twitter report in UTC+0.
Competitor metrics
| Metric | Description |
|---|---|
| Comments | The average number of comments received by the posts |
| Reactions | The average number of reactions to the posts |
| Shares | The average number of shares of the posts. |
| Reactions: Like | The average number of "Like" reactions to the posts |
| Reactions: Love | The average number of "Love" reactions to the posts |
| Reactions: Wow | The average number of "Wow" reactions to the posts |
| Reactions: Haha | The average number of "Haha" reactions to the posts |
| Reactions: Sad | The average number of "Sad" reactions to the posts |
| Reactions: Angry | The average number of "Angry" reactions to the posts |
| Fans | The number of people who like the Facebook Page |
| Posts | The number of posts published to the Page during the selected date range |
| Average post length | The average number of characters in a post |
| Average hashtags per post | The average number of hashtags in a post |
| Estimated engagement | The average estimated engagement, calculated as the sum of estimated engagement for each day, divided by the number of days. Includes of reactions, comments, and shares of your posts |
| Top posts | A visual representation of the competitor's top-performing posts |
| Posts table | A list of posts published to the competitor's Page and their engagement results |
| Comments | The average number of comments received by the posts |
| Likes | The average number of likes received by the posts |
| Average post length | The average number of characters in a post |
| Average hashtags per post | The average number of hashtags in a post |
| Posts table | A list of posts published to the competitor's account and their engagement results |
| Following | The number of people followed by the Instagram account |
| Posts | The number of posts published to the account during your selected date range |
| Estimated engagement | The average estimated engagement, calculated as the sum of estimated engagement for each day, divided by the number of days. Includes of likes and comments of your posts |
| Top posts | A visual representation of the competitor's top-performing Instagram posts |
| Followers | The number of people following the Instagram account |
| Retweets | The average number of reposts received on the posts |
| Replies | The average number of replies to the posts |
| Likes | The average number of likes received by the posts |
| Quotes | The number of times the posts have been reposted with a comment (also known as a quote) |
| Video views | The average number of video views |
| Tweets | The number of posts published to the account during your selected date range |
| Estimated engagement | The number of likes, replies, quotes, and reposts received by the posts |
| Followers | The number of people following the Twitter account |
| Following | The number of people followed by the Twitter account |
| Top tweets | A visual representation of the competitor's top-performing posts |
| Posts table | A list of posts published to the competitor's account and their engagement results |
| Average post length | The average number of characters in a post |
| Average hashtags per post | The average number of hashtags in a post |
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