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  Article updated: May 09, 2022

Add an Instagram stream

You can create streams to monitor specific activity on your connected Instagram profiles. If you have a Business profile that’s connected to a Facebook Page, you can also create hashtag search streams to monitor hashtag activity on Instagram. Learn more about Streams.

Some of these tasks can be completed in both the web version of Hootsuite and the Hootsuite mobile app. These tasks are indicated by Web and Mobile tabs.

Add a stream to a new board

When you select New board, you have three options for creating boards for Instagram:

  • Monitor my own content - Create streams specific to your own social accounts.
  • Discover new content - Create streams for following trends and competitors.
  • Follow personalized feeds - Get straight into building custom streams based on any theme or activity.

The options for creating a new board

To browse all available streams, select Follow personalized feeds, select an Instagram account, and then select one of the available streams for that account.

The stream options available for Instagram

Add a stream to an existing board

Add a stream to an existing board at any time (boards have a limit of 10 streams).

Web Mobile
  1. Go to Streams.
  2. Create or select the board that will host the stream.
  3. Select Add stream.
  4. Select Instagram from the list on the left.
  5. Select a profile from the drop-down.
  6. Select the streams to add.

Create a Hashtag search stream

If your Business profile is fully authenticated with Facebook, you can search Instagram by hashtag. Here are a few important notes about Instagram hashtag search streams:

  • Hashtag search streams display posts from the last 24 hours that use the hashtag you specify.
  • Choose Hashtag: Recent to see posts with your hashtag with the most recent at the top. Choose Hashtag: Trending to see posts with your hashtag with the most popular at the top.
  • Instagram limits each business profile to 30 unique hashtag searches in any rolling 7-day period.
  • Hashtag searches completed in third-party tools may appear in Hootsuite and count against your search limit. However, creating multiple streams in Hootsuite for the same hashtag search will not affect your hashtag limit.
  • Only the first search on each unique hashtag triggers the 7-day window; refreshing a stream will not affect that time until the 7 days have passed. After 7 days, a stream refresh will trigger another 7-day window for that hashtag; you can choose to perform a different hashtag search instead of refreshing the stream.

Set up an Instagram Hashtag search stream

  1. Go to Streams.
  2. Create or select the board that will host the stream.
  3. Select Add stream.
  4. Select Instagram from the list on the left.
  5. Select a business profile from the drop-down.
  6. Select one of the Hashtag streams, and then enter your search term.
  7. Select Add stream.

Note: Searches for hashtags that Instagram deems sensitive or offensive will return a generic error message in the stream. Try searching the hashtag on Instagram. Searches that are interrupted by a message from Instagram will not be supported in Hootsuite and will result in an error.

Available stream types and stream content

The types of streams available for Instagram, and what you can do with them, depend on the functionality made available by Instagram and Facebook to third parties like Hootsuite.

Notes:

  • IGTV posts are not supported, and won’t appear in streams. However, you can monitor IGTV video comments and mentions through our Panoramiq apps and Synapview.
  • My Posts is the only stream type available on the Hootsuite mobile app.
  • Due to Instagram's data policies, Instagram streams do not display user profile pictures, and hashtag streams do not display usernames.
  • Only organic engagement is available to third parties like Hootsuite. Likes and comments that your Instagram posts received when promoted are not included in streams. Instagram displays both organic and paid data for business profiles, so it’s expected that the metrics won’t match Hootsuite.

Tip: Select the timestamp on any post in a stream to open it in Instagram and view it there.

Instagram stream types and what you can do with each
Stream typeStream contentEngagement options
Business profile
My PostsYour own posts. Does not include IGTV posts.View like and comment counts. View comments. Comment and reply to comments. Hide or delete comments.
Hashtag: RecentPosts from the last 24 hours that contain your hashtag, ordered by most recent.View like and comment counts. Reshare posts to your own profile. Open the post in Instagram to get the author’s username and credit them in your reshare.
Hashtag: TrendingPosts from the last 24 hours that contain your hashtag, ordered by popularity.View like and comment counts. Reshare posts to your own profile. Open the post in Instagram to get the author’s username and credit them in your reshare.
Scheduled Your scheduled posts, listed chronologically, with the next post to publish at the top. Limit 100 posts.Edit scheduled posts. Delete scheduled posts.
Personal profile
My Posts Your own posts. Does not include IGTV posts.None. Open the post in Instagram to view engagement.
Scheduled Your scheduled posts, listed chronologically, with the next post to publish at the top. Limit 100 posts.Edit scheduled posts. Delete scheduled posts.

 

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