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  Article updated: July 14, 2021

Create or delete a team

A Hootsuite organization is an account structure that consists of individuals, teams, and shared social accounts. For example, you could have an organization called Social Marketing that encompasses all of your social marketing team members. And in that organization, you could have multiple teams, like PR, customer support, and content strategists. These teams are a subset of members in the larger organization. Each of these teams may monitor a specific set of social accounts or be assigned specific workflow tasks in Hootsuite. Within each team, team members can assign messages to each other, share stream searches, and report on team activity.

Plans: Team, Business, Enterprise

Members and social accounts can be added to multiple teams in the same organization.

Super admins, admins, and team admins can create teams. An organization super admin or admin inherits team admin permissions but is not automatically added as a team member. They must be a member of the team to view team assignments. For information on adding team members, see Add a member to an organization or team.

Watch Managing Hootsuite team permissions for great information on teams and permissions. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Before you begin

You must first create a Hootsuite organization and add members to it to create a team. For more information, see the following:

Create a team

Once you've created an organization and added members, you can create teams to group social accounts and members who you want to have access to them.

  1. Go to My profile, and then select Manage accounts and teams.
  2. Select Manage.
  3. Select Add a Team.
    organization with overview tab selected showing add a team option
  4. Enter a team name, and then select Invite Members. You can select members added to your organization.
  5. Select the social accounts to share, and optionally, upload a profile picture for the organization.
    create team window showing options
  6. Select Create Team.
  7. Repeat these steps to create multiple teams.

Note: Team members and social accounts can belong to more than one team.

Tip: From the organization view, use drag-and-drop to easily add existing social networks and/or members to your teams.

Delete a team

Super admins, admins, or team admins can delete teams. Deleting a team also deletes that team's content library, but it does not delete members or social accounts in the organization.

  1. Go to My profile, and then select Manage accounts and teams.
  2. Select Manage.
  3. Select a team, and then select Delete.
    sample team with delete button highlighted