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  Article updated: October 22, 2021

Add tags to track your outbound posts

Hootsuite Business and Enterprise plan members can add tags to outgoing posts when creating or editing a post. They can also add tags to inbound posts in streams. Tags help you track the success of your published content with Hootsuite Analytics. Tags are not publicly visible in your posts.

This article discusses adding tags to outgoing posts. For information on adding tags to inbound posts, see Add tags to track inbound posts.

Plans: Business and Enterprise

The steps in this article apply to Twitter, Facebook, Instagram, and LinkedIn. You can only add tags to outbound posts when using the web version of Hootsuite.

Introduction to message tagging with Hootsuite video

You must have super admin, admin, or custom organization permissions to ‘Manage Message Tags’ to create new tags and manage existing ones in the tag library. See also Manage tags.

Create a tag or add a tag to an outgoing post

  1. Go to Create new post .
  2. Next to Tags at the bottom of the window, select Add.
    post composer showing tag area with add button highlighted
  3. Select Add a tag, and then choose one of the following options:
    • Tag this post - Select the tags to add to your post. You can enter a keyword in the Add a tag box to search for a tag.
    • Create a new tag - Enter a new tag name, and then select Create tag "[tag name]".
      post composer with Add a tag list showing the create tag option
  4. Select Apply.

For information on creating a post, see Create and publish posts.