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  Article updated: May 21, 2023

Add tags to track your outbound posts

Add tags to outgoing posts to help you track the success of your published content. You can add outbound tags when creating or editing a post, and then filter for them later in Analytics.

Tags are not publicly visible on your posts. They're a sort of internal filing system for your posts. For example, you can add tags to posts to sort them by product, campaign, or region. If your team plans to use tags, everyone should add all relevant tags to their posts, and do so consistently.

This article discusses adding tags to outgoing posts. For information on adding tags to inbound posts in streams, see Add tags to track inbound posts.

Plans: Business and Enterprise

The steps in this article apply to Twitter, Facebook, Instagram, and LinkedIn. You can only add tags to outbound posts when using the web version of Hootsuite.

Introduction to message tagging with Hootsuite video.

You must have super admin, admin, or custom organization permissions to ‘Manage Message Tags’ to create new tags and manage existing ones in the tag library. See also Manage tags.

Create a tag or add a tag to an outgoing post

  1. Go to Composer .
  2. Scroll down to the bottom of the window and select Add next to Tags.
  3. Select Add tags, and then choose one of the following options:
    • Add existing tags to the post - Select the tags to add to your post. You can enter a keyword in the Add tags box to search for a tag.
    • Create a new tag - Enter a new tag name, and then select Create tag "[tag name]".
      Post composer with Add a tag list showing the create tag option.
  4. Select Add.

For information on creating a post, see Create and publish posts.


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