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  Article updated: August 03, 2022

Compare your organic and paid results in My Analytics in Impact (Legacy)

This article applies to the previous version of Impact. For the most recent Impact information, see Analyze organic and paid performance with Content comparison in Impact.

View and compare your organic and paid social results in Impact to improve your social strategy. You can display metrics for individual posts, campaigns, and social accounts; and compare two social accounts side by side.

You can select from numerous chart types and customize your view to display the metrics most important to you. Share all or specific results with your team to analyze and make better decisions together.

Note: This article discusses using My Analytics in Hootsuite Impact. To view your organic and paid Impact data in Hootsuite Analytics, see Review organic performance with Impact content.

Plans: Enterprise customers with Hootsuite Impact or Impact Starter, and Business customers with Impact Starter.

using my analytics in hootsuite impact video

Note: Before you begin, make sure you’ve connected your social accounts to Impact. See Connect your accounts to Impact to learn more.

Open My Analytics in Impact

  1. In Hootsuite, go to My other products, and then select Go to Impact. Impact opens in a new tab.
  2. Select Impact App.
  3. Select My Analytics.
  4. Next, you can do the following:
    • Select My Tiles to add and analyze the social metrics that matter to you.
    • Select Team Tiles to collaborate with your team.

Visualization types in My Analytics

My Analytics provides numerous chart types to display your metrics in tiles. You can view Page-level metrics by selecting the following chart types: pie chart, bar chart, line chart, table, and KPI summary. You can view post-level metrics by selecting the following chart types: content box, content table, content KPIs. See Get started with Hootsuite Impact to learn more.

Pie Chart

Use the Pie Chart visualization to display relative sizes of data for metrics with multiple values. For example, you can use it to view and compare Facebook organic, paid, and viral impressions.

Example of pie chart tile in Impact.

Bar Chart

Use the Bar Chart visualization to compare values for different metrics for the selected time frame with one vertical column representing a metric. For example, you can use bar charts to view engagement metrics (likes, shares, and comments) for your Facebook Pages.

Example of bar chart tile in Impact.

Line Chart

Use the Line Chart visualization to display daily values for the selected time frame with a single line graphed on an x-y axis. For example, you can use it to analyze a specific metric for different social networks, such as your fan and follower growth across Facebook, Twitter, LinkedIn, and Instagram.

Example of line chart tile in Impact.

Table

Use the Table visualization to display multiple values in a table aggregated by time (day, week, month, year). For example, you can use it to view in-depth information about your follower growth per day per social network.

Example of a table tile in Impact.

KPI Summary

Use the KPI Summary visualization to display multiple metric totals over a specific time frame.

Example of a kpi summary tile in Impact.

Content Box

Use the Content Box visualization to display a single top or bottom-performing post by a specific metric. To view more than one post, select the Content Table visualization (description follows).

Example of content box tile in Impact.

Content Table

Use the Content Box visualization to display a list of top or bottom-performing content by a specific metric. For example, you can use it to view the top five posts in a specific campaign based on the metric you select.

Example of a content table tile in Impact.

Content KPIs

Use the Content KPIs visualization to display a list of up to 6 aggregated post-level metrics per platform. For example, you can use it to view performance metrics for all posts in a paid campaign.

Example of a content kpi tile in Impact

Tip: Filter the post-level tiles with filters saved in Browse Content. Apply filters to display certain post types, boosted content, or posts with certain tags. See Identify your top-performing posts with Browse content in Impact (Legacy) to learn more.

The date range selected for your tiles will override dates built into filters.

Configure a tile

  1. In Hootsuite Impact, select Impact App to go to your dashboard.
  2. Select My Analytics, and then select Add TileAdd tile button in Impact..
  3. Select a chart type. Define your chart - each chart type requires different information. See the following example.
  4. Select Build my Chart.

For example, if you want to view and analyze the results of a Facebook Ads campaign, you can follow these steps to configure your tile.

  1. In Hootsuite Impact, select Impact App to go to your dashboard.
  2. Select My Analytics, and then select Add TileAdd tile button in Impact..
  3. Select Content KPIs.
  4. Enter a title for your chart.
  5. Select Facebook Ads from the drop-down, and then select your Facebook Ads account.
  6. Select a metric you want to display in your tile, and then select Add Series.
  7. Repeat step 6 for each metric you want to add to your tile. A preview of your data is displayed on the page.
    Example of steps to define chart tile in Impact.
  8. Select Build My Chart.

The tile will appear on the page. Select a tile to drag and drop it into a new location.

Select Chart Info on a tile to see a description of the metrics and social networks displayed in that chart.

Note: There is no limit to the number of tiles you can create.

Edit or delete a tile

Select Edit Chart on any tile, and then select from the following options:

  • Make your changes, and then select Update Chart.
  • Select Delete Tile to delete the tile.

Select a date range

  1. Select the date, and then select a new date range from the date picker.
  2. Select Update. The date range is applied to all tiles.

Export your tiles

  1. Select Export.
  2. Select Download as PDF to export your Analytics tiles to PDF. Each tile is exported into its own page.
  3. Select Download as CSV to export any pie chart, bar chart, line chart, table, or KPI summary tile to one CSV file.

Collaborate with your team

Review the social data shared with your team.

  1. Go to My other products, and then select Go to Impact.
  2. Select Impact App.
  3. Select My Analytics.
  4. Select the Team Tiles link on the page.
  5. Select Team to view members with access to the shared view.

Note: To create or edit a team, contact your Hootsuite customer success manager.

All members with access to Team Tiles can edit them, but only one person can edit at a time. Select Editto prevent the rest of the team from editing.

When Team Tiles are modified, the changes are reflected in all team member accounts.

Copy or move a tile from My Tiles to Team Tiles

  1. Select Copy or Move Tile on any tile.
  2. Select Copy Tile to Team Tiles, or Move Tile to Team Tiles.

Copy a tile from Team Tiles to My Tiles

  1. Select Copy Tile on any tile.
  2. Select Copy to My Tiles.

Note: Copied tiles are independent of their originals, and updates made to one are not reflected in the other.

 

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