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  Article updated: December 01, 2023

Analyze popular post types and campaigns

Discover which types of posts and campaigns performed best on social media by filtering your data in Analytics. You can filter reports and specific metric tiles by post type, tag, and campaign.

Find your most popular types of posts

Learn which types of posts your audience interacts with the most by sorting your reports and metric tiles by post type. This helps you understand what works and what to publish more of to keep your audience engaged.

You can only filter post-level metrics by post type for the following social networks: Facebook, Instagram Business, LinkedIn Pages, and LinkedIn profiles.

Filter a report by post type

  1. Go to Analytics and open a report. Learn how to open a report.
  2. Select Filters. We’ll show different social network options based on the metrics in your report.
  3. Select one or more types of posts from the Post type list for each social network, and then select Apply.
    post type filter options to select
  4. When you’re done, select Close.

To view the active filters applied to your report, select Show filters.

For example, if you’re interested to learn how your Instagram reel posts performed in the last 30 days, you can create an Instagram publishing report (see Create an Analytics report). Select Last 30 days as your date range and then filter the report to only view results for reels.

active filters applied to the report

Filter a metric tile by post type

  1. In your report, point to a tile, and then select Configure tile.
    Analytics tile with configure button highlighted.
  2. Select Data, select one or more types of posts from the Post type list, and then select Apply.
    post type filters options in data window
  3. When you’re done, select Close.

Note: Changing a tile's filters or sources displays an orange dot next to its name to indicate the data was customized. Tiles with customized data will not be affected by report filters or sources. To use your current report settings, select Reset data in the Data tab.

Tip: Want to compare all post types for a social network to see which ones performed best? When customizing a tile, select Properties, open the Compare by list, and then select Post type. The tile will display individual results for each type of post you selected.

See how your campaigns performed

Associate posts with campaigns to track the performance of your campaigns on social media. Associating posts with campaigns populates attributes (for example, predefined tags) for each post. You can then create and filter Analytics reports or specific metrics by tag and campaign. Learn how to manage tags.

Plans: Business and Enterprise

Note that you can only filter post-level metrics by tag or campaign. Post-level metrics begin with 'Post' in their name, like 'Post likes' or 'Posts table'.

Filter a report by tag and campaign

  1. Go to Analytics and open a report. Learn how to open a report.
  2. Select Manage filters. We’ll show different social network options based on the metrics you're tracking in your report.
  3. Select one or more tags from the list for each social network, and then select Apply.
  4. Select one or more campaigns from the list, and then select Apply.
  5. When you’re done, select Close.

To view the active filters applied to your report, select Show filters.

Filter a metric tile by tag and campaign

  1. In your report, point to a tile, and then select Configure tile.
    Analytics tile with configure button highlighted.
  2. Select Data, select one or more tags and campaigns from each list, and then select Apply.
    Configure tile window with data tab selected.
  3. When you’re done, select Close.

Notes:

  • Filters applied to a metric tile will override those applied to a report.
  • Filtering Twitter Post replies and Facebook, Instagram, and LinkedIn Post comments by tag and campaign displays the number of replies and comments on the posts associated with that tag or campaign.

Metrics on posts published in the last 31 days will continue to update as you work. You can find Post metrics data for dates as early as January 1, 2018.

 

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