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  Article updated: May 24, 2024

Discover the best times to post

Use the Best time to publish view to see the optimal days and times to publish your posts. Then use those times to extend reach, build awareness, increase engagement, and drive traffic. We personalize your suggestions based on your social results for the last 30 days.

You can find suggestions for the best times to publish on your Facebook Pages, Twitter accounts, Instagram Business accounts, LinkedIn accounts, Pinterest, YouTube, and TikTok accounts.

Video presentation of Best time to publish in Analytics.

View suggestions for the best times to publish

  1. Go to Analytics.
  2. Expand Organic reporting, and then select Best time to publish.
  3. Best time to publish navigation in analytics.

  4. Select a social network and a social account, and then select to view suggestions for your best times to post.
  5. Schedule a post for the suggested days and times. Learn more about scheduling posts in Hootsuite.

Note: Depending on the social network you select, you may also view suggestions for best times to publish based on when your audience is most active online.

How we calculate your personalized suggestions

We calculate your suggestions using your results for the last 30 days. See the following table for the metrics we use to return your suggestions for the best times to publish.

How social networks and metrics are calculated
Social networkExtend reachBuild awareness Increase engagement Drive traffic
FacebookFans onlinePost impressionsPost engagement ratePost link clicks
TwitterFollowers onlinePost impressionsPost engagement ratePost link clicks
Instagram BusinessFollowers onlinePost impressionsPost engagement rate-
LinkedIn Pages-Post impressionsPost engagement ratePost clicks
LinkedIn profiles *--Post likes + Post clicks
TikTokFollower activityPost impressionsPost engagement rate-
YouTube-Post video viewsPost likes + comments + shares-
Pinterest-Post impressionsPost savesPost outbound clicks

* Business and Enterprise customers only

Learn more about metrics in Hootsuite.


  • Suggestions may not be available if you have not published any posts or have had little to no engagement on your posts in the last 30 days. To view suggestions, try publishing more posts and look to use images, videos, and GIFs to get noticed and increase your engagement. For inspiration, check out this list of social media content ideas and examples.
  • All times are based on the time zone selected in your account settings.


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