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  Article updated: September 21, 2021

Suggestions for the best times to publish on social

Use the Best time to publish view to see the optimal days and times to publish your posts and build awareness, boost engagement, and drive traffic. Suggestions are personalized to you and are based on your social results for the last 30 days.

You can find suggestions for the best times to publish on your Facebook Pages, Twitter accounts, Instagram Business accounts, LinkedIn Pages, and LinkedIn profiles.

Plans: Team, Business, Enterprise

View suggestions for the best times to publish your posts

  1. Go to Analytics.
  2. If the Analytics navigation is not visible, expand it, and then select Best time to publish.
  3. best time to publish navigation in analytics

  4. Select a social network and a social account, and then select to view suggestions for best times to publish to achieve a specific goal.
    View suggestions to build awareness

    Brand awareness captures how likely people are to be aware of your brand. Getting your content in front of the right people and at the right times is key to building brand awareness on social.

    1. Select Build awareness to view suggestions for the best times to publish on social and have your posts seen more often by your audience.
    2. Hover over a square to view the average number of impressions or retweets for your posts for a specific day and time.
      best time to publish chart with impressions for a day and time
    3. Review your suggestions for the best days and times to publish.
    View suggestions to boost engagement

    Engagement refers to any form of interaction with your posts on social media and is measured by a range of metrics such as likes, retweets, comments, and replies.

    To boost engagement, consider using text, images, videos, and GIFs, and publishing them at the suggested times to encourage more people to interact with your content. To learn more, see How to increase social media engagement.

    1. Select Boost engagement to view suggestions for the best times to publish on social to engage your audience and encourage more people to like, comment, and reply to your posts.
    2. Hover over a square to view the average engagement rate or number of engagements for your posts for a specific day and time.
      best time to publish chart with engagement rate for a day and time
    3. Review your suggestions for the best days and times to publish.
    View suggestions to drive traffic

    Drive action beyond social by adding links to your posts that encourage people to visit your website or online shop, download a resource, or sign up for your email newsletter.

    1. Select Drive traffic to view suggestions for the best times to publish on social to get more visitors to your website and generate more revenue for your business.
    2. Hover over a square to view the average number of clicks for your posts for a specific day and time.
    3. Review your suggestions for the best days and times to publish.
  5. Go to Create new post to create and then publish or schedule your next posts for the suggested days and times. To learn more, see:

Note: Depending on the social network you select, you may also view suggestions for best times to publish based on when your audience is most active online.

How we calculate your personalized suggestions

Suggestions are calculated using your results for the last 30 days for specific metrics and social networks. See the following table for the metrics we use to return your suggestions for the best times to publish.

How social networks and metrics are calculated
Social networkBuild awareness metricBoost engagement metricDrive traffic metric
FacebookPost impressionsPost engagement ratePost link clicks
TwitterPost retweetsPost likes + Post replies + Post retweetsOw.ly clicks
Instagram BusinessPost impressionsPost engagement rate-
LinkedIn PagesPost impressionsPost engagement ratePost clicks
LinkedIn profiles-Post likes + Post commentsOw.ly clicks

See Metrics in Analytics to learn more about each of these metrics and what they measure.

Notes:

  • Suggestions may not be available if you have not published any posts or have had little to no engagement on your posts in the last 30 days. To view suggestions, try publishing more posts and look to use images, videos, and GIFs to get noticed and boost your engagement. For inspiration, see this list of social media content ideas and examples.
  • All times are based on the time zone selected in your account settings.