Article updated: February 17, 2022
Move from the legacy composer to the new one (Legacy)
As of May 14, 2019, Hootsuite’s new Composer is the default publishing experience for all users. This article explores the differences between the legacy composer and new Composer so you can know what to expect when you try the new Composer.
Both the legacy and new composers will continue to be available for the foreseeable future. We have not yet set a deprecation date for the legacy composer. When we are ready to remove the feature, we will communicate to customers with ample time to transition fully to the new Composer.
Access the Composer
Legacy composer: To access the legacy composer, point to Composer and select Legacy composer from the drop-down.
New Composer: To access the new Composer, either select Composer or point to the icon and select Post from the drop-down. It opens from there into a full-screen publishing experience.
Create with Composer
Legacy composer: Each element is attached to the post without you being able to see the final product until it gets published.
New composer: As you add to your post, a per-network post preview will update in real-time so you know exactly what your audience will see. For extra efficiency, you can create and schedule posts to multiple accounts by customizing the body of a single post on a per-network basis.
Select your social accounts
Legacy composer: Select or hover over the social account picker, and then select the social accounts you want to publish to. Select a team to select all accounts managed by that team.
New Composer: Select Select a social account, and then select the social accounts you want to publish to. Select a team to easily select all accounts managed by that team. If you're in multiple organizations, the social accounts you see depend on the organization selected at the top of Composer. Accounts are searchable by handle name, social network, and team, and your own private profiles are clearly indicated.
Legacy composer: In the body of the post, paste the link into the Add a link field, and then click Shrink.
New Composer: Write the whole body of your post, including links, in the Content area. Then click Shorten with Ow.ly to shrink all included links with a single click. The full links will remain visible in the Content field, while the post preview on the right will display the shortened link(s).
Legacy composer: Insert emoji by using the applicable keyboard commands to open your computer's emoji keyboard. Ctrl + Command + Space on Mac, and taskbar > touch keyboard > emoji keyboard on PC.
New Composer: While writing the body of your post in the Content field, click the smiley face in the bottom-left corner when you want to insert an emoji.
Legacy composer: Twitter, Instagram, and Facebook Page mentions are supported. Enter @ followed by the username, and then select the user or Page from the list.
New composer: Twitter, Instagram, Facebook Page, and LinkedIn Page mentions are supported. Enter @ followed by the username, and then select the user or Page from the list. Instagram mentions will remain in plain text, but will go live when the post is published.
Legacy composer: Select Add location to add your current location to tweets based on your browser settings.
New Composer: Add your physical location data to tweets. Scroll down and select Add to the right of Location and then select and apply a location from the results.
Legacy composer: Select Attach media and then choose files to upload or drag-and-drop them from your desktop. You can also select Content library to access already uploaded files from any of your organizations. Thumbnails of your attached images will display below the text box.
New Composer: Select Select files to upload, drag files from your desktop, or select Browse your media to access free images from Pixabay, GIPHY, or any installed media library apps. Select Close media library when your images are selected, and then drag them within the list on the left to rearrange them in your post previews.
You can select Edit Image below each image to crop it for a specific social network, add filters or text, or make any other adjustments in the image editor. The new Composer also supports alternative text for images published to Twitter, Facebook, and LinkedIn.
Legacy composer: Video publishing is supported for Twitter, Facebook, YouTube, and Personal Instagram profiles. Select Attach media , and then choose files to upload.
New Composer: Video publishing is supported for Twitter, Facebook Pages and groups, LinkedIn Pages and profiles, YouTube, and direct publishing to Instagram Business profiles. Under Media, select Select files to upload.
You can select Edit video details below a video to add captions to videos published to Twitter and Facebook.
Legacy composer: Business and Enterprise plan users can select Targeting options to select specific audience parameters for Facebook Page or LinkedIn Page posts.
New Composer: When a Facebook Page or LinkedIn Page is selected, all plan types can scroll down and select Add next to Page audience to select targeting options for the post, such as age, country, or region for Facebook, and industry, company size, location, or language for LinkedIn.
Add link tracking parameters
Legacy composer: Paste a link into the Add a link field, and then select Advanced . Select Select a Preset, and then add preset or Google Analytics parameters to the link. Insert your values, and then select Apply Parameters.
New Composer: Paste a link into the Content area and then select Add tracking. Select Customize, and then select the Tracking field to add custom, Google Analytics, or Adobe Analytics tracking parameters to your links.
Values can be inserted manually, or auto-populate dynamically based on the social network, social account, or post ID. Admins of Team, Business, and Enterprise plans can create link settings presets so that all team members can add the same shortening and tracking with one click.
Publish content library assets - Business and Enterprise
Available in the new Composer: To create a post from a content library template, point to Composer and select Content library template from the drop-down. Browse your templates, and then select Open in Composer to prepopulate the template’s elements for you to customize within Composer.
Content library images are located in the new Composer’s media library. When in Composer, select Open media library and browse pre-approved image assets on the right.
Add tags to posts - Business and Enterprise
Legacy composer: Select Add tags to the message and select from your organization’s tags to categorize the post.
New Composer: Scroll down and select Add next to Tags. Then select from your organization’s tags to categorize the post. Admins can also create new tags or access the tag library from here.
Assign campaigns to posts - Enterprise
Only available in the new Composer: Content campaigns span a specified timeframe, and contain defined link settings and tags that apply to each post they’re applied to. They ensure accurate and consistent tracking across all the posts published by your teams.
Select Select campaign at the top of Composer to associate your post with a current or future campaign. The campaign’s link settings and tags will be automatically applied to your post.
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