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  Article updated: April 05, 2022

Change custom URL parameters (Legacy)

This composer is set to retire. See Shorten and track links for the most recent information.

Professional plans and up can use link parameters to track analytics for specific URLs that you share with your social networks. These are commonly used for campaign monitoring and to track the traffic driven by each of your social networks through links. Apply custom parameters manually, or apply parameter presets to every shortened link by default. Then track your links with Google Analytics. Custom URL parameters can be deleted at any time.

Add custom parameters to a URL

  1. In the compose message box, click the cursor where you want to insert your shortened URL into your post.
  2. Click Add a link, paste a URL, and then click Advanced .
  3. Click Select a Preset and then select Create New Preset, or select Google Analytics (default preset).
  4. Enter URL parameters and their values (see the following for options). Click Add another parameter to add more parameter fields.
  5. Optional: Check Always apply when creating shortened links.
  6. Click Apply Parameters.
  7. Click Shrink to insert the URL with parameters into the post.

Delete or modify custom URL parameters

  1. In the compose message box, click Add a link.
  2. Click Advanced.
  3. Select a parameter preset from the drop-down menu.
  4. Click Delete Preset, add new parameters and values to the preset, or click Delete beside a specific parameter.
  5. Click OK.

URL parameter options

This chart lists the five Google Analytics UTM parameter options, and how they are used. Note that campaign source is required.

UTM parameter options
Campaign source (required)
The social network, search engine, newsletter name or other source driving the traffic.
Campaign name
The specific campaign name or promotion, for keyword analysis.
Campaign medium
The advertising or marketing medium, or the kind of content being shared, like a blog post. In this case, typically a specific social media profile.
Campaign content
Use to distinguish between similar content within ads or links that direct to the same URL. For content-targeted ads and A/B testing.
Campaign term
Use to track paid keywords.


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