Article updated: November 10, 2021
Schedule a post
Keep your social presence active and save time by planning, preparing, and scheduling your posts to go live at high audience-engagement times.
For great information on best times to publish, check out The Best time to post on Facebook, Instagram, Twitter, and LinkedIn and How Often to Post to Social Media. Visit the Hootsuite blog for news, tips, tools, and tactics to help you succeed on social media.
There are several ways to schedule your content across social networks. Before you learn more about scheduling, make sure to check out Create and publish posts.
Plans: Hootsuite Free plan members can have a maximum of 5 posts scheduled at a time.
Schedule a post
- Point to Create new post, and then select Post, Pin, or Instagram Story.
- When you have created your content in the composer, select Schedule for later to select a date and time for the content to go live.
- Select the calendar icon and choose the day you want the post to be published.
- Set a specific time for the post to publish on the selected day. Paid plan users can select a recommended time. All scheduled times are in 5-minute increments. See Schedule posts at recommended times to learn more.
- Once you've selected a date and time, select Done, and then Schedule, or select the arrow and then select from one of the following options:
- Save draft - Save the post as a draft to polish or review it at another time. You can find your drafts in the Publisher.
- Schedule and reuse accounts - Schedule your post, retain your social account choices, and begin a new post to those same social accounts.
- Schedule and duplicate - Schedule your post but retain a copy of the original content and the social account selection to create a similar post or schedule the post again. Hootsuite creates a new post ID so you can track each post separately.
Instagram users: If you’re scheduling to a personal profile or business profile that doesn't have direct publishing enabled, you must go through the mobile notification workflow when it’s time for the post to publish. For full Instagram functionality in Hootsuite, you must have a business profile with a connected Facebook Page. For more information, see Convert an Instagram personal profile to a business profile.
Tip: Team, Business, and Enterprise plan members can use the Best Time to Publish view in Analytics for personalized suggestions based on your goals. See Suggestions for the best times to publish on social
Schedule using Bulk Composer
Plans: This feature is not available to Free plan members. To change your plan type and access this feature, see Manage your Hootsuite plan and account.
With the Bulk Composer, you can save time and effort by uploading, editing, and scheduling hundreds of social media posts at once. This is done by using a CSV file with all the prepared content.
Use the Bulk Composer to create posts for Twitter, Instagram, Facebook Pages and groups, and LinkedIn Pages and profiles. To learn more about the Bulk Composer, see Schedule multiple posts at a time.
Manage scheduled content in Hootsuite Planner
After your posts are scheduled, go to Publisher to view your currently scheduled or past scheduled posts in the Hootsuite Planner. Here you can edit, reschedule, or delete content. With the Planner, you can see your scheduled posts at a glance, streamline approvals, and collaborate with your team in real-time. To learn more, see Manage your scheduled posts.
Export scheduled or past scheduled posts
Your posts can be exported from the list view of the Scheduled or Past Scheduled sections of the Publisher under Content. Free Hootsuite accounts have access to the Scheduled list view only. You can export into one of four comma-separated values (.csv) file formats, and you can export Google .csv files into a Google calendar.
Exporting scheduled or past scheduled posts does not affect (edit or delete) scheduled content. To learn more, see Export your scheduled posts.
Common questions and issues
Duplicate posts in Facebook and Twitter
When you choose to post to more than one social account, your post will be published to all of those accounts.
If one account is selected but posts are publishing multiple times or to multiple accounts, it could be because your Twitter and Facebook accounts are linked. See Troubleshoot duplicate posts in Facebook and Twitter to learn more.
Scheduled post failure
If you receive a notification that one of your scheduled posts failed to send, review the failed post in Publisher .
The most common reasons for post failure are that the social account disconnected from Hootsuite, the post is a duplicate, or the post contains abusive content. See Troubleshoot a post failure to learn more.
Scheduled posts adjusting to Daylight saving time
Scheduled posts automatically adjust for Daylight saving time (DST) according to the time zone selected in your Hootsuite settings. For more information, see Change your time zone.
If your selected time zone observes DST, Hootsuite complies with that observance and adjusts the time at 2AM.
- Fall (back): Because bulk scheduling files only allow one post per 5-minute time slot, you may see errors when trying to bulk schedule during the hour when DST jumps back and the hour repeats. The bulk scheduler might think you have two posts in the same time slot.
- Spring (forward): Hootsuite won’t let you schedule for that lost hour when DST jumps ahead. Don’t worry, none of your content will be lost. Hootsuite automatically moves your post ahead an hour when you save it.