Manage your scheduled posts

In the Publisher calendar view, you can view all your scheduled content, create new posts, and organize, edit, or delete existing scheduled posts. You can also view scheduled content from the past year.

Watch Creating a content calendar and using it effectively for planning guidance. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Overview of Publisher

Go to Publisher . You'll see that there are three tabs at the top.

Publisher options for Planner, Cotnent, and Promote

  • Planner - Review and manage your scheduled posts in a weekly calendar view.
  • Content - View posts that require approval, drafts, and scheduled posts. You can also Schedule multiple posts at a time with the Bulk Composer. For information on drafts, see Work with drafts.
  • Promote - Put advertising spend behind your Facebook or LinkedIn Page posts to promote organic content (see Promote your content).
Note: Previous posts that were published immediately without scheduling are not visible on the Planner tab in Publisher.

View your scheduled content

Go to Publisher, and then select Planner.

  • Use the arrows to flip through the weeks.
  • Select Settings and then select from the following options:
    • Condensed view - View all of your content for each day at a glance.
    • Expanded view - View all of your content in its scheduled time slot in the calendar.
    • Sunday or Monday - Choose to start your weeks on either a Sunday or Monday.

Tip: A count of scheduled posts for each calendar day is displayed at the top of each day.
Calendar view showing counts of scheduled posts

  • Use the left navigation to view All Posts or, filter your weekly view by account or content campaign (Enterprise). See Create and manage content campaigns.

      • Your private social accounts appear under Filter by social account.
      • If you are a Business or Enterprise plan member and a member of several Hootsuite organizations, select the correct one from the list of organizations.
        Organization list highlighted in the Publisher navigation

Manage scheduled content

Each post appears as a tile in the calendar. Tiles appear in different colors to reflect their status:

  • Purple  - Scheduled (including AutoSchedule)
  • Green Green check mark icon - Published successfully
  • Red Red exclamation mark icon - Failed to send (to learn more, see Troubleshoot a post failure)
  • Gray Grey paper icon - Scheduled draft
  • Gray Gray hourglass icon - Expired approval
  • Yellow Orange hourglass icon - Pending approval (approvals are specific to Enterprise plans)

Select a tile to preview the post:

  • Select Edit to edit an unpublished post, or approve or reject a pending post.
  • Select Delete to delete the scheduled post.
  • Select More to duplicate or turn a scheduled post into a draft.

    Duplicating an existing post copies it so you can quickly make edits and build off the original to create a new post. Hootsuite recommends making edits right away when you duplicate a post, so it becomes unique. Social networks have strict publishing rules and often flag identical content as spam, especially if published within a short time period.
    Important: UTM parameters on links also get duplicated, unless they are dynamic UTMs, so make sure to update these when duplicating posts.

To reschedule a post, select it and drag it to a different time (scheduling is done in 5-minute increments). Posts must be rescheduled at least 5 minutes in advance of publishing, and posts with videos that require extra time to process must be edited or rescheduled 15 minutes before publishing (30 minutes if transcoding is required). To reschedule the post for a time outside of the weekly calendar view, open the post, select Edit, and then edit the time.

Compose new content

Select a time slot in the Planner weekly calendar, and then select PostPin, or Instagram Story to create and schedule your content.

Plans: Hootsuite Free plan members can schedule a maximum of 5 posts a month.

New content being created from an empty time slot in the calendar