Article updated: July 14, 2021
Create a tweet
You can create, publish, and manage your Twitter content with Hootsuite. When you create a tweet, you can:
- Attach images, GIFs, and videos.
- Edit and apply filters to your images.
- Choose whether to publish your tweet right away or to schedule it for a specific day and time.
Before you begin
Make sure you’ve already added a Twitter account to Hootsuite. To learn more, see Add a Twitter account.
Create a tweet
To get started, select Create new post . Then follow the numbered steps in this example to create your post.
- Under Post to, select the Twitter profile you'd like to publish to.
Note: Only one Twitter profile can be selected per post, and we don’t currently support Twitter polls.
- In the Text area, enter your post text. To mention a Twitter user, enter @ followed by the Twitter handle, and then select an option from the list. To learn more, see Mention a user or Page.
- Above the Text area, the character count updates as you type. Twitter allows a maximum of 280 characters per tweet, including links and hashtags.
- In the Text area, type a link (optional). A link preview appears on the right. Can’t see a link preview? See Overview of link previews.
- Below the Text area, select the smiley face to add emoji (see also Add more inclusive emoji).
- To shorten a link, below the Text area, select Shorten with Ow.ly. The full links remain visible in the Text area, while the post preview on the right displays the shortened link.
- To add link tracking parameters, below the Text area, select Add tracking, select Ow.ly, and then select Custom. Enter your campaign name, type, and value, and then select Apply.
More about parameters
All plans can add custom link tracking parameters, designed to work with analytics systems. Parameters are tags that identify a link and the post that contains it. See Apply link settings to learn more. Team, Business, and Enterprise customers can also set up a vanity URL to use as a link shortener instead of ow.ly. To learn more, see Add, share, or delete a vanity URL.
- In the Media area, add one or more images, a GIF, or a video to your post.
Media upload options
- Drag and drop files from your computer into the Media area.
- Select the Select files to upload link.
- Select Open media library, and then select Free Images or GIPHY from the drop-down. Select a media file, and then select Close media library.
- To edit an image, add filters, or make other adjustments to it, select Edit image. For detailed instruction on using the image editor, see Work with images.
- To edit alt text (descriptive text for your image), select Edit alt text. Enter the alt text description of the image, and then select Apply. The character limit for Twitter is 420 characters.
When you create your tweet, you can also take advantage of additional options (depending on your Hootsuite plan type), such as applying tags and adding a location.
If you’ve uploaded a video, you can select Edit video details to:
- Add captions to your videos. Drag and drop .srt files from your computer into the Subtitles area or select the select an .srt file to upload link to upload your SubRip Subtitle file (SRT file). Select Apply. One SRT file can be uploaded per post. To upload successfully, SRT file names must have the following format: filename.[language code]_[country code].srt. Language codes are two lowercase letters and country codes are two uppercase letters. Example: hypevideo.es_ES.srt. Refer to the Facebook list of valid language and country codes.
Tip: If you need to publish your subtitles in multiple languages, use the Schedule and duplicate (or Post and duplicate) option to build the tweet again with a different SRT file.
Select Add next to Twitter Location to add your physical location (sometimes called a geotag) to the tweet. Twitter adds location based on your browser settings or VPN location. Searching for locations is not available. Select Add your current location, select a result, and then select Apply. If no locations are found, select the lock icon in your browser address bar, allow the page to track your location, and then try again.
In the Media area, select Open media library, and then select Content Library Images from the drop-down to select an image from your pre-approved media files.
Select Add next to Tags to apply tags to your tweets and analyze their performance in Hootsuite Analytics. Select the tags to add to your tweet, and then select Apply. To learn more, see Add tags to track your outbound posts.
Select your organization, and then select Select campaign to associate your post with a current or future campaign. To learn more, see Create and manage content campaigns.
Publish a tweet
When you’re finished creating your tweet, review it in the preview on the right to see how it will look on your Twitter profile. You'll be alerted to any issues with your tweet. To learn more, see Preview a post.
- To publish the tweet right away, select Post Now on the bottom right. If your message is published successfully, Hootsuite displays a confirmation message at the top of the screen.
- To schedule your tweet, select Schedule for later on the bottom right, and then select a date and time to publish the tweet. Select Done, and then select Schedule.
Note: Posts that are published immediately (not scheduled) are not visible in the planning calendar in Hootsuite.
If you want to create, publish, or schedule another tweet, select the drop-down arrow next to Post now (or Schedule), and then select one of the following options:
- Select Post and reuse accounts (or Schedule and reuse accounts) if you want to publish or schedule your tweet and create another one immediately after. All fields are reset except the selected Twitter profile for you to begin creating your next tweet.
- Select Post and duplicate (or Schedule and duplicate) if you want to publish or schedule your tweet and then retain it to edit and create a new, similar tweet, with a unique ID. All elements of the previous tweet are retained.
Note: Professional, Team, Business, and Enterprise customers can also set posts to automatically publish when there are gaps in your scheduled content. See Automatically schedule a post.
For more information on how to schedule your content, see Schedule a post.