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  Article updated: September 13, 2021

About the Hootsuite Pro (pre 2016) plan

Our Hootsuite Pro plan was introduced in October, 2010. For years, we offered just three plans:

  1. A Free plan, for people who were just starting to manage social, or who wanted to try our product out.
  2. A Pro plan, for entrepreneurs and small business owners who wanted to grow their social media presence more efficiently.
  3. An Enterprise plan, which was powerful and flexible to suit the needs of even the biggest companies.

As we continued to evolve as an organization, we realized there was a huge range of businesses who were doing really cool things with social media, but who didn’t quite fit with our Enterprise solution. We also received feedback from our customers that the Pro plan had a number of features and add-ons that were either confusing or not being utilized.

So, in October 2016, we rolled out new plan options for customers: Team and Business plans, and a simplified Pro (now called Professional) plan for new customers. Since then, new customers have had their choice of five plans: Free, Professional, Team, Business, and Enterprise.

I subscribed to Pro before October 2016. What does this mean for me?

When we released our new plans in 2016, we started referring to our existing Pro plan as “Legacy Pro," but there were no other changes, impacts to the features included in your plan or the price you paid.

Over the last few years, we’ve added tons of value to our product, including new social network integrations like Instagram and Pinterest, the ability to publish Instagram stories, and the inclusion of paid social with Boost - all features available to Hootsuite Pro plan users.

While we continue to support customers who wish to remain on their existing Hootsuite Pro plan, some features are only available to Professional, Team, Business, and Enterprise plans (for example, Inbox - which brings inbound messages across multiple accounts into a single, social inbox).

We have and will continue to invest in Hootsuite and evolve our plans. We believe that our current plan offerings more accurately reflect the value that Hootsuite provides.

To understand our current plan offerings, see Overview of Hootsuite plans. To change your plan type see: Manage your Hootsuite plan and account.

If you have any questions, please reach out: @Hootsuite_Help