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  Article updated: April 19, 2023

About the Hootsuite Pro (pre-2016) plan

Hootsuite introduced the Pro plan in October, 2010. For years, we offered three plans:

  1. A Free plan, for people who were starting to manage social, or who wanted to try our product out.
  2. A Pro plan, for entrepreneurs and small business owners who wanted to grow their social media presence.
  3. An Enterprise plan, which offered the power and flexibility to help larger companies manage their social.

As we continued to evolve as an organization, we realized there was a huge range of businesses who were doing really cool things with social media. But, they didn’t quite fit with our Enterprise solution. We also heard from our customers that the Pro plan had features that were either confusing or not used.

So, in October 2016, we rolled out three new plan options for customers: Team, Business, and Professional. Now, customers can choose from four plans: Professional, Team, Business, and Enterprise. Learn more about our plan offerings.

I subscribed to Pro before October 2016. What does this mean for me?

When we released our new plans in 2016, we started referring to our existing Pro plan as “Legacy Pro," but there were no other changes, impacts to the features included in your plan or the price you paid.

Over the last few years, we’ve added tons of value to our product. We've included new social network integrations like Instagram and Pinterest, the ability to publish Instagram stories, and paid social with Boost. These features are available to Hootsuite Pro plan users.

We continue to support customers who wish to remain on their existing Pro plan. But, some new features are only available to Professional, Team, Business, and Enterprise plans (for example, Inbox - which brings inbound messages across multiple accounts into a single, social Inbox).

We have and will continue to invest in Hootsuite and evolve our plans. We believe that our current plan offerings more accurately reflect the value that Hootsuite provides.

To understand our current plan offerings, see To change your plan type see: Manage your Hootsuite plan and account.

If you have any questions, please reach out: @Hootsuite_Help


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