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  Article updated: November 11, 2021

Measure Amplify results in Analytics

Audience: Admins

Measure the results of your Amplify efforts with analytics reports in the Analytics section of Hootsuite. Contact your customer success manager to enable this feature for each admin.

There are five pre-built report templates for Amplify: Post Impact, User Adoption, Twitter Engagement, LinkedIn Engagement, and Facebook Engagement. They show your data in detail to help you monitor user activity and post engagement.

Note: Facebook Engagement applies to Pages, not Profiles.

You can modify the date range, export the data, and add or remove individual metrics for your reports. Learn more about Analytics reports.

Post Impact reports

Post Impact reports measure the success of your content both inside Amplify and on your social accounts.

See how the shared content is doing with your advocates and audience with the following:  

  • Compare posts published by author and topic names.
  • Calculate potential reach of all shares with the potential ad value metric to assess the success of your program monetarily. The potential reach will be divided by 1000 and multiplied by a fixed CPM (cost per thousand) of $12.
  • Visually represent the top posts by Ow.ly clicks within a selected time frame.

For tips and tricks on your Amplify strategy, see Maximize your social reach through employee advocacy.

Measuing success with analytics video