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  Article updated: September 13, 2021

Sync contact data between Facebook and your CRM

Connect your customer relationship management platform (CRM) to Hootsuite Ads to sync contact data generated from Facebook lead ads to your CRM. You can sync your Facebook lead ad data to AWeber, HubSpot, Infusionsoft, MailChimp, Salesforce, or Adobe Campaign Standard.

You can also sync lead data from your CRM directly to a Facebook custom audience. Sync data from AWeber, HubSpot, Infusionsoft, Intercom, MailChimp, Salesforce, or Adobe Campaign Standard to a Facebook custom audience.

Sync lead ad contacts to a CRM

  1. On the Hootsuite Ads home page, select Tools, and then select Data Sync.
  2. Enter a name for the sync, and then select Create new sync.
  3. Select Facebook as the source, and then select Next.
  4. Select a Facebook ad account, and then select either Facebook Lead Gen Forms or Facebook Campaigns as your data source.
  5. Select a Facebook Page associated with a lead generation form, select the form, and then select Next.
  6. Select a CRM target to sync to, and then select Next.
  7. Enter your CRM credentials to authorize the connection.
  8. Select the fields in your lead generation form from the lists, and map them to corresponding fields in the CRM, then select Next.
  9. Review the data that will be mapped to your CRM, and then select Save.

To check the status of your sync at any time, select Tools on the Hootsuite Ads home page, and then select Data Sync. From here you can stop or resume syncing between platforms, or delete the connection altogether.

Sync CRM data to a Facebook custom audience

  1. On the Hootsuite Ads home page, select Tools, and then select Data Sync.
  2. Enter a name for the sync, and then select Create new sync.
  3. Select a CRM as the source, and then select Next.
  4. Enter your CRM credentials to authorize the connection.
  5. Select a lead list from the CRM and then select Save.
  6. Select Facebook as your target, and then select Next.
  7. Select a Facebook ad account, select an existing custom audience, or create a new one, and then select Next.
  8. Select the fields from your CRM from the lists, and map them to corresponding fields in your custom audience, then select Next.
  9. Review the data being synced, and then select Save.