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  Article updated: November 10, 2021

Overview of Streams

Hootsuite Streams are feeds that display the content from your connected social accounts. In Streams, you can monitor the activity across all your accounts and engage with your audience. Streams can display your own posts, as well as the engagement that they’re receiving.

/Social Listening with Hootsuite Streams

For guidance and best practices on organizing streams and setting up the best streams for your business objectives, see Practice social listening and engagement with Streams.

Before you begin using streams, you need to connect your social accounts. If you’re a team member in an organization, you should already have access to the organization’s profiles and don’t need to add them. See Add a social account to Hootsuite.

Your first boards and streams

The very first time you visit Streams , what you see will depend on your Hootsuite plan:

  • Free, Professional, and Team users - The Streams area is automatically populated with the social accounts you added to Hootsuite, including a board for each account and suggested streams for each board.

  • Business and Enterprise users - The Streams area is a blank slate, so you can organize your streams in the way that makes the most sense for you.

All streams are organized into boards, and each board holds 10 up to streams. You may add and customize boards and streams however you like, regardless of your Hootsuite plan type.

Some organizations with a small number of social accounts choose to create all their streams in one board, so everything can be monitored at once. Others prefer to have one board per social network. For example, you could also create one board for streams that display your own posts and another board for streams that monitor competitors or hashtags.

See Use boards to organize your streams to learn more about board setup.

Available stream types and stream content

Each social profile type offers different stream types, depending on the functionality made available by the social networks to third parties like Hootsuite.

For available stream types, stream content, and instructions for adding streams for each social network, see:

For suggestions on which stream types to set up based on your business objectives, see Practice social listening and engagement with Streams.

Many apps in Hootsuite Apps are also integrated as streams.

Hootsuite Analytics data on your posts

Every stream that includes your own social posts automatically displays key metrics from Hootsuite Analytics, such as post tallies and audience engagement. To see detailed information about a particular metric, select View on Analytics below the metrics data.

Three sample streams showing different metrics from Hootsuite Analytics

At the top of each stream, you'll see metrics from the last 7 days; following this, in smaller font, metrics from the previous 7 days are displayed for comparison. The number of metrics displayed for each stream (up to three) depends on your View as mode (Standard, Comfortable, or Compact) and width of your browser window.

To hide Analytics metrics, select More options in the top right of the stream, and then select Hide Analytics.

The following stream types display automatic 7-day Hootsuite Analytics data.

stream types for analytics

Stream type

First metric

Second metric

Third metric

Facebook Page (My Posts)

Posts: The number of posts that have been published to the Page.

Page engagement: The total number of interactions (reactions, comments, and shares) received by the Pages’ posts as well as by other posts on Facebook that mention the Page (reactions to user check-ins, event responses, mentions, likes of the Page, etc.).

Post engagement rate: The daily proportion of people who engaged with posts (clicked, liked, shared, or commented), as a percentage of the total number of people who saw the posts.

Twitter account (My Tweets)

Tweets: The number of tweets published from the Twitter account, including replies.

Profile engagement: The total number of interactions (retweets, replies, and likes) received for the tweets published.

Mentions: The number of tweets where the account's Twitter handles are specified. This includes @mentions, replies, and old-style (RT) retweets.

Instagram business account (My Posts)

Posts: The total number of posts published to the Instagram business account.

Post engagement: The total number of likes and comments received by organic photo, video, or carousel posts.

Post engagement rate: The total number of likes and comments received by posts, divided by the number of people who viewed the posts, represented as a percentage value.

LinkedIn company Page (Company Updates)

Posts: The total number of posts published to the Page.

Page engagement: The total number of likes, comments, and shares received on content associated with the Page.

Page engagement rate: The total number of clicks, likes, comments, and shares on the Page's content, and followers acquired from Sponsored updates, divided by the number of impressions (represented as a percentage value).

LinkedIn personal profile (My Updates)

Posts: The total number of posts published by the profile.

Post reactions: The total number of reactions to the profile's posts.

Post comments: The total number of comments and replies to the profile's posts.

Stream view settings and refresh intervals

You can change the appearance of your stream by choosing the Compact, Standard, or Comfortable view in the top right of your streams. This sets the number of streams visible at one time without scrolling. You can apply different view settings to each of your boards.

The View As menu showing the Compact, Standard, and Comfortable options

In the top left of your streams, select the arrow next to the refresh button to change the refresh interval.

The Refresh Interval menu showing all the refresh interval options

This determines how often Hootsuite searches for new content to display (as it becomes available). You can also manually refresh individual boards, regardless of the auto refresh interval, with the Refresh All button. When a board is refreshed manually, every stream in that board gets updated.

The blue dots next to post timestamps indicate new or unread posts since your last dashboard or stream refresh.

To make sure your data is refreshed in the mobile version of Hootsuite, see Synchronize your Hootsuite mobile app .