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  Article updated: June 13, 2024

Connect a LinkedIn account

Connect a LinkedIn profile or Page to Hootsuite to manage it from the same place as your other social media accounts. When you connect a LinkedIn account to Hootsuite, you can publish to it, engage with your audience, create reports, and more. Each LinkedIn user can connect up to 100 Pages, including Showcase and University Pages.

To add social accounts to Hootsuite organizations, you need super admin, admin, or custom Add social networks permissions for your Hootsuite organization. To find out more, see Manage your organization's social accounts.

Watch Introduction to LinkedIn for Business to learn about LinkedIn and LinkedIn Pages. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Before you begin

If you're connecting a Page to Hootsuite, make sure that your personal LinkedIn account is a Super admin of the Page. You'll sign in with your LinkedIn account to give Hootsuite access to your Pages, but you don't need to connect your personal LinkedIn profile to Hootsuite. To learn more, see LinkedIn Page Admin Roles - Overview in the LinkedIn Help Center.

Add a LinkedIn profile or Page

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  1. In a separate browser tab or window, log out of LinkedIn.
  2. In Hootsuite, go to My profile, and then select Manage accounts and teams.
    Professional plans: Select + Private account.
    Team, Business, and Enterprise plans: Select Manage beside your organization name, and then select Add a social network.
  3. Select LinkedIn.
  4. Enter the LinkedIn account credentials (email and password) and then select Sign in.
  5. Select Add beside the Pages and profiles you want to connect to Hootsuite, and then select Done.
  6. Optional: If a selected Page has access to an ad account, select the ad accounts you want to connect to Hootsuite, and then select Done. Add your ad accounts to sponsor your LinkedIn Page posts using Hootsuite.


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