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  Article updated: May 21, 2023

Approve content before it goes live

You can assign permissions to help control off-brand or accidental communications to your social accounts. Members assigned the Limited, Responder, or Custom - Publish Message with Approval permission must have their posts approved before they can be published.

If you're an organization admin, and you want to set up an approval process, see Set up an approval process.

Plans: Business and Enterprise

Authors get a notification when someone approves or rejects their content. You can customize notifications for both approvers and authors. Learn how to customize notifications.

Approving posts composed by team members video.

Web Mobile

Approve, edit, or reject content

View, edit, approve, and reject content in Planner.

  1. Go to Planner and select the Content tab.
  2. On the left, select Require My Approval.
  3. Select a post to view it.
  4. Select Edit to edit the content before you approve it. You cannot edit Instagram comments and replies.
  5. Select Approve or Reject.

Unless a second or third approval is part of your process, approved content publishes (or gets scheduled) right away. If you have a second approver, they receive the approval request after the first approves the content. Likewise, the third approver receives an approval request after the second has approved the content.

Note: Make sure you approve scheduled posts with ample time for them to publish. You'll need to approve posts at least 5 minutes (videos 15 minutes) before they are scheduled to publish. Otherwise, you'll have to wait until they appear in the Expired approvals queue.

View approval status

View content by approval status in the Planner Content tab. You can also filter scheduled content by status in the Calendar tab. Learn how to filter content in Planner. You should note the following about approval status:

  • Rejected - Shows rejected content with notes from the approver. Authors can edit the content and resend it for approval. Content rejected by or waiting for approval from Proofpoint appears here.
  • Expired Approvals - Shows content that was not approved before its scheduled publish time. The author, or any organization admin, can edit or delete the content.

View approval history

Approval history tracks who sends, edits, and approves content.

  1. Go to Planner and select the Content tab.
  2. Select an approval list.
  3. Select the content, and then select View approval history.


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