Skip to main content

  Article updated: December 06, 2023

Approve content before it goes live

You can assign permissions to help control off-brand or accidental communications to your social accounts. Members assigned the Limited or Responder permission must have their content approved before it can be published via Hootsuite or sent in Inbox 2.0.

If you're an organization admin, and you want to set up an approval process, see Set up an approval process.

Plans: Business and Enterprise

Authors and Inbox 2.0 agents get a notification when someone approves or rejects their content. You can customize notifications for both approvers and authors. Learn how to customize notifications.

Approving posts composed by team members video.

Web Mobile

Approve, edit, or reject content

View, edit, approve, and reject content in Planner.

  1. Go to Planner, select your organization, and then select Approvals.
  2. Select to view content with approvals that are Pending, Rejected, or Expired.
    • Rejected - Shows rejected content with notes from the approver. Authors can edit the content and resend it for approval. Content rejected by or waiting for approval from Proofpoint appears here.
    • Expired - Shows content that was not approved before its scheduled publish time or was pending approval for longer than 90 days. The author, or any organization admin, can edit or delete the content.
  3. You can filter your approvals by post type or by social account.
    Approval filters showing Pending, Rejected, Expired, Post type options, and Social accounts.
  4. Select the content to view it.
  5. For posts, you can select Edit to edit the content before you approve it. You can only approve or reject messages, comments, and replies.
  6. Select Approve or Reject.

Unless a second or third approval is part of your process, approved content publishes (or gets scheduled) right away. If you have a second approver, they receive the approval request after the first approves the content. Likewise, the third approver receives an approval request after the second has approved the content.

Note: Make sure you approve scheduled posts with ample time for them to publish. You'll need to approve posts at least 5 minutes (videos 15 minutes) before they are scheduled to publish. Otherwise, you'll have to wait until they appear in the Expired approvals queue.

View approval history

Approval history tracks who sends, edits, and approves content.

  1. Go to Planner, select your organization, and then select Approvals.
  2. Select the content, and then select View approval history.
    Selected content with view approval history highlighted.


Can't find what you're looking for? We're here to help