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  Article updated: September 13, 2021

Instagram and Facebook publishing changes - November 3, 2020

Instagram and Facebook are making some changes that affect publishing to those networks in Hootsuite:

  • As of November 3, 2020, the option to tag Instagram and Facebook posts with a location is no longer available.

Between January and March of 2021, the following two Instagram changes will occur:

  • Each Instagram account will be limited to publishing a maximum of 25 Instagram posts with direct publishing from Hootsuite (or any other third-party publisher) within a rolling 24-hour period. To publish more than 25 posts within a 24-hour period, you can go to Instagram directly to publish more.
    Stories and posts published using the mobile notification workflow won't be included in this limit.

  • Instagram accounts linked to Facebook Pages with large audiences may be asked to confirm their identity and secure their account before they can resume publishing via Hootsuite. This process involves 1) enabling two-factor authentication to protect the account from unauthorized access and 2) confirming your primary location by turning on your mobile device's location services.

Instagram is making these changes to maintain the safety and integrity of the Instagram community. We will update this article with additional details and more precise dates as soon as we know more.

If you’d like to provide feedback directly to the Instagram team, you may do so via this survey.