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  Article updated: May 13, 2021

Visualizations in Analytics reports

Hootsuite Analytics provides numerous visualization options to display your metrics.

Visualization types

Use the following information to help you select the type of visualization best suited to display your data. Visualizations that aren't supported for a metric display in grey to indicate they cannot be selected.

Line

Use the Line visualization to display daily values for the selected time frame with a single line graphed on an x-y axis. This visualization allows you to compare series where multiple values intersect. Use Area visualizations (description follows) to view metrics with multiple values.

line chart

Tip: Select a point on the line to dig deeper into your data and view additional information for that point in time.

Area

Use the Area visualization to display daily values for the selected time frame using an area shaded in on an x-y axis. Area visualizations allow you to view metrics with multiple values by stacking values on top of each other. Use Line visualizations (described previously) to compare metrics with multiple values.

area chart

Tip: Select a point on the line to dig deeper into your data and view additional information for that point in time.

Column

Use the Column visualization to display daily values for the selected time frame with one vertical column representing each day.

column or bar chart

Geo map

Use the Geo map to display metrics that can be compared by country. Hover over a country to show the data specific to that country.

geo map visualization

You can also add a legend to your map and view data in a list. Select the gear icon to configure the tile, and then select a geo map with list under Size. To learn more, see Configure a tile in an Analytics report.

geo map visualization with a list

Pie

Use the Pie visualization to display relative sizes of data for metrics with multiple values. Pies display four data values - the three largest and an ‘other’ category that combines all other data into a single group. To view the details of ‘other,’ select the List visualization (description follows).

pie chart

You can also add a legend to your pie chart with results represented as numbers and percentages. Select the gear icon to configure the tile, and then select a pie chart with list under Size. To learn more, see Configure a tile in an Analytics report.

pie chart visualization with a list

List

Use the List visualization to display metrics with multiple values in a list format. Scroll to view the entire list. If you have a metric with an 'other' category, you can use the List visualization to view that data.

list visualization

Number

Use the Number visualization to display each metric with an aggregated numeric value. Metrics with multiple values display four values - the three largest and an ‘other’ category that combines all other data into a single group. To view the details of ‘other,’ select the List visualization (described previously). Apply a date range comparison to show the difference between periods.

number visualization

Gauge

Use the Gauge visualization to display comparisons between two time periods. Hover over each line in the gauge to view the number represented. This visualization does not support metrics with multiple values.

When a date range comparison is applied, the Gauge can show the difference between periods as a number or as a percentage.

gauge visualization

Table

Use the Table to display a summary of posts with selected metrics published to a specific social profile. The Table visualization is exclusively for metrics with ‘Table’ in their name.

Select a column heading to sort the table rows by that column heading (this feature is not available for Ow.ly Traffic tables).

table visualization

Word map

Use the Word map for topic-related message metrics (like Inbound messages and Posted topics). The Word map displays the words and phrases that show up most often in messages with a conversation map.

Hootsuite automatically eliminates the most common words like "and," "the," and "if." The darker the color in the Word map, the higher the percentage of occurrence of that word.

When this visualization is selected for non topic-related metrics, the Word map acts like the Pie visualization.

word map

Top posts

Use Top posts to display your top post or your top 3 posts. Top posts include rich thumbnails for post pictures. If your top posts have the same metrics, the visualization displays the most recent posts. Note, tags, and campaigns attached to these posts will not be indicated in the visualization. The Top posts visualization is exclusively for Top Posts and Top Tweets.

top posts

Heatmap

Note: The Heatmap visualization can be used only with the Fans online metric for Facebook Pages and the Followers online metric for Instagram Business accounts. To learn more, see Metrics in Analytics.

Use the Heatmap visualization to discover when your Facebook fans and Instagram followers are online during a selected date range. Add the Fans online (Facebook Pages) or Followers online (Instagram Business accounts) metric to a report and view how many fans or followers were online by day of the week and time of day. To learn more, see Add metrics to your report.

Hover over a square to view the total number of fans or followers who were online at a specific day and time.

heatmap visualization with followers online metric

Tip: Use this information to schedule your next posts at the best times for maximum visibility and engagement. To learn more, see Schedule a post.

Change the visualization type

To change the visualization in an Analytics report, do the following:

  1. Go to Analytics , and then open a report.
  2. Point to a tile in the report, and then select Configure tilesettings button.
    analytics tile with configure button highlighted
  3. Select Properties.
    tile-configure.png
  4. Select a visualization.
  5. Close the Configure tile window.