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  Article updated: May 09, 2022

View post performance in Impact

Review the performance of all your social media posts and identify top-performing content for each social account without having to create a report.

Impact content in Analytics displays all your organic, paid, and dark posts for Facebook, Instagram, Twitter, LinkedIn, and organic posts for Pinterest and YouTube. Content is displayed in columns you can customize to track metrics that matter to you.

Important: You must be an Enterprise plan member with Impact to access this feature.

Open Impact content in Hootsuite:

  1. Go to Analytics.
  2. If the Analytics list is not visible, expand the navigation, then select Impact content.
    analytics navigation in hootsuite

Note: If Impact content is not visible, please reach out to your customer success associate/manager or Hootsuite Enterprise support.

Configure your Impact content view

  1. Select a social network type at the top of the page (organic or paid) to display metrics by social network.
  2. Note: We will be removing all legacy social network options soon. Select the new Facebook & Instagram ads, LinkedIn ads, and Twitter ads options to view results for your ads. To learn more, see Connect a social account or ad account to Impact.

  3. Select one or multiple connections.
  4. Select Edit columns to customize the columns displayed and view the metrics that matter to you. Select Search for columns to search for and select the organic and paid metrics you want to view, and then select Apply. Point to a metric name to view its description or see Metrics in Hootsuite Impact for a complete list of metrics and their descriptions.
  5. Select a time frame using the date picker.

Filter posts

Use filters to customize the data in your reports and measure performance for specific posts. For example, you can filter content to display metrics only for organic or paid posts. You can also combine multiple filters and display metrics for promoted video posts or organic link posts shared on the social network you selected.

To filter posts:

  1. Select Filter . Different filters are displayed depending on the social network you select.
  2. Select your options from the provided filters.

You can also filter content by text, tag, link, and campaign.

  • Select Create your own filters to filter posts by text, tag, campaign, and link. For example, you can use a Text filter to view results for posts that contain a specific keyword or hashtag. Or you can use a Campaign filter to view results for posts that are part of a specific campaign. You can also use a Link filter to display results for posts that link to a particular website or web page. Note that if a post uses shortened links, you will need to use a Text filter to surface matches from the destination link.
  • Select Apply.

Tip: Save frequently used filters to run reports on a daily/weekly/monthly basis. To save a filter for future use, select Save, enter a filter name, and then select Save. To use a saved filter, select the Filter arrow , and select a filter to apply to your report.

Review performance of your posts

The Impact content view displays a date stamp, thumbnail image, caption, tags, and performance metrics for the posts published on the social network you select.

In the Impact content view, you can:

  • Sort posts and metrics - Select a column heading to sort metrics by that column and find your top-performing posts for the specified time frame.
  • Open the original post - Select the time stamp link to open the post in the associated social account.
  • View post details - Select the post to see the post, tags, and additional metrics.
    • Select Add tag to add a new tag to the post.
    • Scroll down to see additional metrics for the post. To surface a specific metric, enter a metric name in Search metrics. The metrics are organized into six sections: Affinity, Awareness, Consumption, Conversation, Custom, and Intent. See Metrics in Hootsuite Impact to learn more.
    • Select X to close it.

Note: You can view web attribution metrics from Adobe Analytics and Google Analytics in the Intent metrics section.

  • Select Load more content to display up to 1000 posts.
  • Select Export, and then select Comma-separated values (.csv) to export your Impact content view to CSV. The export includes the 1000 most recent posts for the time frame you selected. Note that exports include all the metrics available in Impact content, not just the ones you selected to display in your view.


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