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  Article updated: October 21, 2021

View an Analytics report

Use the built-in reports in Hootsuite Analytics to review and share the most important metrics for your social accounts. Depending on your plan type, you can view and share reports for Facebook, Instagram, LinkedIn, Twitter, Impact, Amplify, Insights, Team, and Ow.ly traffic. You can also view and share a mixed overview report that displays a combined view of all four social networks. Customers with Team, Business, and Enterprise plans can create more business-specific custom reports to view specific metrics.

Plans: Professional and Hootsuite Pro plan customers can view a variety of overview reports. To create custom reports and customize data in reports, you must be a Team, Business, or Enterprise plan member. See Create a new report in Analytics.

how to use reports in hootsuite analytics

Open and display a report

Analytics reports display your social data in tiles. Use them to chart your paid and organic social data and visualize what's most important to you. Your reports automatically refresh every few minutes to reflect data updated by your social networks. Note that some social networks only update metrics every 24 hours.

  1. Go to Analytics .
  2. If the Analytics navigation is not visible, select Expand navigation, and then select All reports.
  3. Select a report from the reports list to open it.

For more information on how to work with the reports list, see Manage your Analytics reports.

Select your social accounts

You can run reports on one or more of your social accounts. Select a social network and social accounts at the top to search for and select social accounts. If your report contains other data sources, select Filter to refine your report view.

Selecting a social network

Note: A social account with a 'missing option' or 'missing account' message appears when that account has been removed from Hootsuite. See Add a social account to Hootsuite to learn how to add a social account to Hootsuite.

Select a date range or select two dates to compare

Select a date range to display using the date picker at the top of the page. You can also track performance trends over time by comparing two time frames. For example, you may want to compare results between the current month and the previous month. You can use date range comparisons for Line, Number, List, and Column visualizations.

  1. Select the date picker at the top of the page.
    • To display a date range, select a date range option, and then select Set.
    • To compare two time frames, select a date range, and then select Compare with another period. Next, select the "compared to" date range, and then select Set.
      date picker showing two months and compare with another period link highlighted

To remove a comparison, open the date picker, select the X next to the "compared to" date range, and then select Set.

Pin a report

You can pin reports to your reports list or to sections in the Analytics navigation for quick access.

  1. Open the report, and then select More actions.
  2. Select Pin, and then select where you want to pin the report.
    more actions selected with pin highlighted

Move or unpin a report

  1. Open the report, select More actions, and then select from the following options:
    • Move pin - Select this option, and then select where you want to move the report.
    • Unpin - Select this option to remove the report from a section.

You can also move a pin or unpin a pin in the Analytics navigation. Point to a pinned report, select the pin , and then select Move pin or Unpin.

pin selected in analytics navigation with move pin and unpin options displayed

Report types

You can choose from multiple report types, including organic, performance, and overview reports. Select New report and enter a search term into the search box at the top to quickly find a template. You can also select a report category on the left. Select Create report to create your report.

Metrics on posts published in the last 31 days continue to update as you work. If you are a long-time customer, you can find Post metrics data for dates as early as Oct 2, 2017.