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  Article updated: August 11, 2023

Types of reports in Analytics

Choose from a number of report types, including organic, performance, and overview reports. Open report views to get an overview of your social performance or use pre-built templates to create different reports depending on your plan type. Learn how to create a report in Analytics.

How to use reports in hootsuite analytics video.

Select All reports to view and manage all your reports in Analytics. Learn how to manage your Analytics reports.

Find out how your results and content strategy compare to the average in your industry and to your selected competitors. Check out the following report views and links for more information:

Learn how your posts are performing on social, find out when to post to increase engagement, or review how efficiently your team supports your audience and customers on social. Check out the following report views and links for more information:

Note: If you’re new to Hootsuite Analytics, you’ll see reports that we’ve created and pinned for you to help get you started analyzing your social performance.

Track performance toward your social goals with pre-built report templates. You can find these when you select New report in Analytics.

Awareness

  • Brand awareness - See how your brand is performing on social media. Review your audience impressions and engagement across your social accounts.
  • Audience growth - Track the size of your audience across your social accounts.
  • Post reach - Track the number of post views and see which were the most popular.

Conversion

  • Link clicks - Understand how much traffic you are getting to your shared social links.
  • Ow.ly link clicks - Track your Ow.ly link clicks and traffic.

Engagement

  • Inbound engagement - Discover what your audience is saying about you.
  • Post engagement - Understand how engaged your audience is with the content you publish.
  • Brand engagement - Monitor how many people interact with your brand and content on social.

Track performance across all of your social networks with pre-built report templates. You can find these when you select New report in Analytics.

  • Multiple networks overview - Get a side-by-side comparison of the most important metrics for all of your social networks. See the evolution of your followers and fans, correlations between your posting activity and engagement over time, plus sentiment ratings on comments posted by your audience.

Monitor your content’s visibility and engagement on each social network with pre-built report templates. You can find these when you select New report in Analytics.

  • Facebook - Facebook overview, Facebook audience, and Facebook engagement.
  • Twitter -Twitter overview, Twitter audience, and Twitter engagement.
  • Instagram Business - Instagram overview, Instagram audience, and Instagram engagement.
  • LinkedIn Pages - LinkedIn overview, LinkedIn audience, and LinkedIn engagement.
  • LinkedIn profiles - LinkedIn personal posts.
  • TikTok - TikTok overview, TikTok audience, and TikTok engagement.
  • YouTube - YouTube overview.
  • Pinterest - Pinterest overview.

Create your own custom reports from scratch and track the metrics and results that matter to you. Learn how to create a custom report.

See how your ad campaigns contribute to your business goals. Each template tracks specific metrics that most closely match three key stages in the customer journey (that is, the stages that people go through when interacting with your brand). You can find these in Analytics when you select New report and then select Ad Analytics.

  • Awareness - How many people have viewed your ads.
  • Consumption - How many people have engaged with your ads.
  • Intent - How many people have taken an action (visited your website or online shop, or signed up for your newsletter) after seeing your ads.

Depending on your plan type and add-ons, you may also have access to the following report views and pre-built templates:

  • Benchmarking - Analyze your competitors’ audience and post performance on Facebook, Instagram, and Twitter. Review their audience stats and engagement, and get insights into their best posts, hashtag use, and post length.
  • Amplify reporting - Track and review engagement for your Amplify posts and compare your results with others in your organization.
  • Inbox 2.0 reporting - Create reports to analyze the activity and performance of your agents, teams, and channels. Dig into resolved conversations, response times, customer satisfaction, and more.
  • Insights reporting - Make sense of millions of customer conversations happening in real-time, stay on top of trends, and set strategies with confidence.
  • Advanced Analytics reporting - Analyze and compare results and track return on investment (ROI) for your organic, paid, and dark social media posts.
  • Ad Analytics reporting -Review how people interact with your ads and how effective your ads and campaigns are at driving conversions.
  • Team reporting - Create team reports to see how quickly and efficiently your teams support customers and prospects.
  • Apps - Use advanced Unmetric Twitter metrics to analyze engagement and content.

Metrics on posts published in the last 31 days continue to update as you work. If you are a long-time customer, you can find Post metrics data for dates as early as January 1, 2018.

Get to the reports you use most

Your reports and report views are yours to customize. You can move pins, pin, and unpin reports to the My reports section of the left navigation so you can quickly access them again and again.

  • To move or unpin a report, point to a pinned report in the left navigation and select the pin to move or unpin the report.
  • To pin a report, go to All reports, open a report, select More actions, and then select Pin.

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