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  Article updated: November 26, 2021

Create a new report in Analytics

Create and customize reports from pre-built Twitter, Facebook, LinkedIn, or Instagram metric templates. You can then export or schedule reports to be emailed to you. See Export an Analytics report.

Create as many reports as you need and delete the ones you don’t use. Your reports and report views are yours to customize. Other than shared reports, changes you make to reports only affect you (not others in your organization). See Share your Analytics report.

Business and Enterprise plan members can also create custom reports from scratch. Enterprise plan team admins can also access team metric templates to measure team impact and efficiency in social support (see Analyze team performance).

How to use reports in Hootsuite Analytics video

Create a new report

There is no limit to the number of reports you can create. Hootsuite provides a variety of templates to choose from. Each one includes a description and a list of the metrics to make report creation easy.

  1. Go to Analytics.
  2. If the Analytics navigation is not visible, select Expand navigation, and then select New report.
    Analytics navigation with new report button highlighted
  3. Enter a search term into the search box at the top to quickly find a template. You can also select a report category on the left. Depending on your subscription, you can select from the following categories:
    • Getting started (these are the standard overview reports described here: Getting started reports).
    • Facebook
    • Twitter
    • Instagram Business
    • LinkedIn Pages
    • LinkedIn profiles
    • Custom report
    • Amplify
    • Team (for Enterprise customers with Team Admin permissions)
    • Insights
    • Impact
    • Ad Analytics
  4. Select Create report. For Custom reports, you need to select metrics from the Metrics library. Reports are automatically generated and displayed for you to view or configure.

Add metrics to your report

You can add an unlimited number of tiles, but a single report displays up to 100 tiles.

  1. Select the report that will contain the new tile from the Analytics navigation.
  2. Select Add metric to open the Metrics library. Depending on your subscription, you can select from several libraries of metrics.
    analytics metrics library add new metric
  3. From the Metrics library, select a social network and browse for a metric. You can also use the search bar to search for specific metrics (like those beginning with the word 'Post'). For a description of each metric, see Metrics in Analytics.
  4. Tip: Not sure which metrics to add to your report? Select Recommended to view a list of recommendations. These are based on the metrics in your report or, if your report is empty, on the most popular social metrics. Recommendations will adjust to every new metric you add to your report.

  5. Once you've chosen a metric, you can customize the tile before adding it to your report. Select Customize to enter a new title for the tile or select a compare or sort by option. You can also change the visualization type (see Visualizations in Analytics reports), or select a different size for your tile. If your data isn't displayed, increase your tile size.
  6. Add the metric to your report. When you add a metric to your report, the Metrics library remains open so you can select more metrics. When you have finished adding metrics, close the Add a new metric window.

For ideas on which social metrics to add to your report, check out 19 Social Media Metrics That Really Matter — And How to Track Them. Visit the Hootsuite blog for news, tips, tools, and tactics to help you succeed on social media.