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  Article updated: November 11, 2021

Connect a social account or ad account to Impact

Connect your organic social accounts and ad accounts to Impact to get a complete view of your social performance. You can connect the following social networks and account types to Impact:

Social and ad accounts you can add to Impact
Social accountsAd accounts
Facebook PagesFacebook ads
Instagram Business accountsInstagram ads
Twitter profilesTwitter ads
LinkedIn Pages (Company and Showcase)LinkedIn ads
YouTube channels
Pinterest business accounts

Before you begin

Make sure you’ve added your social accounts to Hootsuite. To learn more, see Add a social account to Hootsuite.

Notes on connecting social accounts and ad accounts to Impact

Facebook Pages

  • You must have Facebook Admin or Editor permissions for a Page to connect it to Impact. To learn more about Facebook Page permissions, see How do I manage roles for my Facebook Page?
  • You must have Facebook Business Manager access to be able to connect an ad account to Impact.

Instagram Business accounts

Instagram ad accounts

  • Make sure you connect your Instagram ad account to Impact to view your ads and dark posts in Impact (instructions follow).

Twitter ad accounts

  • You must have Account Administrator or Ads Manager permissions for a Twitter ad account to connect it to Impact. See Access levels and permissions to learn more.

Connect a social account to Impact

  1. Sign out of your social account.
  2. In Hootsuite, go to My other products, and then select Go to Impact. Impact opens in a new tab.
  3. Select from the following:
    • If you are setting up your first Impact connection, select Add Connections, and then select Add New Connection.
    • If you already have another Impact connection set up, select Connections, and then select Add New Connection.
  4. Select the social network you'd like to connect to Impact, and then select Authorize+Connect.
  5. Enter your credentials for that connection.
  6. Follow the prompts to authorize the connection with Impact.
  7. Facebook Pages, YouTube channels: Select the associated page you want to add to Impact from the list, and then select Add.
  8. After adding a connection to Impact, the connection requires account configuration. Please reach out to your customer success associate/manager to complete the process.

Once you connect your social accounts, Impact retrieves 30 days of historical data (except for Instagram stories). Impact then begins to store your data for the duration of your Impact subscription.

Connect an ad account to Impact

  1. Sign out of your ad account.

  2. In Hootsuite, go to My other products , and then select Go to Impact. Impact opens in a new tab.

  3. Select from the following:

    • If you are setting up your first Impact connection, select Add Connections, and then select Add New Connection.

    • If you already have another Impact connection set up, select Connections, and then select Add New Connection.

  4. Select the ad account you'd like to connect to Impact, and then select Authorize+Connect.

    • Select Facebook Instagram Ads under Paid Content Beta Platforms to connect a Facebook & Instagram ad account to Impact.

    • Select LinkedIn Ads under Paid Content Beta Platforms to connect a LinkedIn ad account to Impact.

    • Select Twitter Ads under Ad Buying Platforms to connect a Twitter ad account to Impact.

  5. Enter your credentials for that connection.

  6. Follow the prompts to authorize the connection with Impact.

  7. Facebook Instagram Ads, LinkedIn Ads: Select the ad account you want to add to Impact from the list, and then select Add.

  8. Once the ad account is added to Impact, the connection requires account configuration. Please reach out to your customer success associate/manager to complete the process.