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  Article updated: June 08, 2021

Build reports in Impact using advanced filters

With Filter Content in you can create and use filters to generate reports on your social activity. Use your pre-saved filters from Browse Content, or create new ones to break down and report on segments of your social content. You can generate a report on a single content segment, or compare two segments of content for the same social profile. Reports are in CSV format and contain all metrics for the segment you select.

Note: This article discusses using Filter Content in Hootsuite Impact. To filter your content in Hootsuite Analytics, see Filter posts.

Plans: Enterprise customers with Hootsuite Impact and Impact Starter, and Business customers with Impact Starter.

Tip: Save frequently used filters in Browse Content to run reports on a daily/weekly/monthly basis. To learn more, see Save a filter for future use.

The Filter Content module pulls from Facebook’s Post API, so metrics are reported per post, on all posts published within the selected date range.

Open Filter Content in Impact

  1. Go to My other products, and then select Go to Impact. Impact opens in a new tab,
  2. Select Impact App.
  3. Select Filter Content.

Generate a summary report on a single segment

  1. Select a social account from the drop-down at the top.
  2. Select Configure Campaign Filters.
    summary report screen with configure campaign filters link highlighted
  3. Select from the following:
    • Select Restore Saved Filter to report on a segment you’ve already identified and filtered in Browse Content, and then select Apply Filters.
    • Select All Connections, and select the data sources (social accounts) for your report.
  4. Select from the following:
  5. Select the parameters by which to filter your content. These can include date range, content type, or tag, text, or link keywords, among others.
  6. Select Apply Filters.
  7. Select Build Report. The report will generate at the bottom of the page.

Select Export on the top right, and then select Download as CSV to export your report.

Generate a custom report to compare two segments

  1. Select a social account from the drop-down at the top.
  2. Select the Custom Report tab.
  3. Select Configure Custom Filters.
    custom report screen with configure custom filters link highlighted
  4. Select from the following:
    1. Select Restore Saved Filter to report on a segment you’ve already identified and filtered in Browse Content, and then select Apply Filters.
    2. Select All Connections, and select the data sources (social accounts) for your report.
  5. Select the parameters by which to filter your content. These can include date range, content type, or tag, text, or link keywords, among others.
  6. Select Apply Filters.
  7. Select Configure Secondary Filters and repeat steps 4-6.

Select Export on the top right, and then select Download as CSV to export your report.

Note: Exports are limited to 500 rows. Consider filtering your data into smaller chunks to export (e.g. by month).