Overview of Hootsuite

Hootsuite is a powerful social media management tool that you can use to save time, build awareness for your brand, and analyze your social results to see what works. This article describes some of the most common tasks you can perform in Hootsuite to keep your social game on track.

We also offer a number of resources to walk you through our product and help you get started with Hootsuite. Check out the following options:

•   Get started with Hootsuite - Learn the basic steps you need to know to get started using Hootsuite.
•   How to use Hootsuite in 13 minutes - Watch a quick video to help you get started working with Hootsuite.

Take a quick tour of Hootsuite with the following "Overview of the Hootsuite dashboard" video.

Manage your profile and account information

Go to My profile to make changes to your account, billing preferences, and social accounts.

For more information, visit the following help articles:

• Add a social account to Hootsuite
• Manage your Hootsuite plan and account
• Billing FAQ

Find help and support

Go to Help & resources to find easy access to a number of help resources.

For more information, visit the following help articles:

• Hootsuite Help Center
• Hootsuite Academy Training
• What's new in Hootsuite

Create, schedule, and publish your content

Go to Composer to create, schedule, and publish your social media content from one place.

For more information, visit the following help articles:

• Create and publish posts
• Create a Pinterest pin
• Publish a video to YouTube

Monitor your social accounts using streams

Hootsuite streams show a feed of content from your connected social accounts. Go to Streams  to create and view streams, and to monitor keywords, mentions, topics, hashtags, brand mentions, or even competitors, in one place. You can even create stream boards to categorize and organize your streams.

For more information, visit the following help articles:

• Overview of Streams
• Use boards to organize your streams
• Assign posts or comments from Streams

Manage engagement using Inbox

Go to Inbox to engage with your audience and customers using both private and public messages. Inbox shows conversations in threads, providing full context that helps you respond efficiently while focusing on strengthening relationships. See all of your messages in one place in the Hootsuite Inbox. You can reply or assign them to others on your team. Messages will be marked as replied or resolved.

For more information, visit the following help articles:

• Overview of Hootsuite Inbox
• Engage with and assign conversations in Inbox
• Use saved replies in Inbox

View and manage your scheduled content in a calendar

Go to Publisher to view your scheduled content. You can also create new posts here, and organize, edit, or delete existing ones right from the calendar.

For more information, visit the following help articles:

• Schedule a post
• Manage your content calendar

Review and analyze your social results

Go to Analytics to measure, chart, and track the overall performance of your social media activity across multiple social networks. Then use this information to gauge your ROI, engagement, reach, and more.

For more information, visit the following help articles:

• Get started with Analytics
• View an Analytics report
• Export an Analytics report