Article updated: May 02, 2022
Overview of Hootsuite
Hootsuite is a powerful social media management tool that you can use to save time, build awareness for your brand, and analyze your social results to see what works. This article describes some of the most common tasks you can perform in Hootsuite to keep your social game on track.
We also offer a number of resources to walk you through our product and help you get started with Hootsuite. Check out the following options:
- Get started with Hootsuite - Learn the basic steps you need to know to get started using Hootsuite.
- How to use Hootsuite in 13 minutes - Watch a quick video to help you get started working with Hootsuite.
Take a quick tour of Hootsuite with the following "Overview of the Hootsuite dashboard" video.
Manage your profile and account information
Go to My profile to make changes to your account, billing preferences, and social accounts.
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Find help and support
Go to Help & resources to find easy access to a number of help resources.
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Create, schedule, and publish your content
Go to Composer to create, schedule, and publish your social media content from one place.
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Monitor your social accounts using streams
Hootsuite streams show a feed of content from your connected social accounts. Go to Streams to create and view streams, and to monitor keywords, mentions, topics, hashtags, brand mentions, or even competitors, in one place. You can even create stream boards to categorize and organize your streams.
For more information, visit the following help articles:
Manage engagement using Inbox
Go to Inbox to engage with your audience and customers using both private and public messages. Inbox shows conversations in threads, providing full context that helps you respond efficiently while focusing on strengthening relationships. See all of your messages in one place in the Hootsuite Inbox. You can reply or assign them to others on your team. Messages will be marked as replied or resolved.
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View and manage your scheduled content in a calendar
Go to Publisher to view your scheduled content. You can also create new posts here, and organize, edit, or delete existing ones right from the calendar.
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Review and analyze your social results
Go to Analytics to measure, chart, and track the overall performance of your social media activity across multiple social networks. Then use this information to gauge your ROI, engagement, reach, and more.
For more information, visit the following help articles:
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