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  Article updated: August 10, 2022

Overview of Hootsuite

Hootsuite is a powerful social media management tool that you can use to save time, build awareness for your brand, and analyze your social results to see what works. This article describes some of the most common tasks you can perform in Hootsuite to keep your social game on track.

We also offer a number of resources to walk you through our product and help you get started with Hootsuite. Check out the following options:

Take a quick tour of Hootsuite with the following "Overview of the Hootsuite dashboard" video.

Overview of the Hootsuite dashboard video.

Manage your profile and account information

Go to My profile to make changes to your account, billing preferences, and social accounts.

Hootsuite main menu with My profile selected.

For more information, visit the following help articles:

Find help and support

Go to Help & resources to find easy access to a number of help resources.

Hootsuite main menu with Help and resources selected.

For more information, visit the following help articles:

Create, schedule, and publish your content

Go to Composer to create, schedule, and publish your social media content from one place.

Menu shown when pointing to Composer in the Hootsuite main navigation.

For more information, visit the following help articles:

Monitor your social accounts using streams

Hootsuite streams show a feed of content from your connected social accounts. Go to Streams  to create and view streams, and to monitor keywords, mentions, topics, hashtags, brand mentions, or even competitors, in one place. You can even create stream boards to categorize and organize your streams.

For more information, visit the following help articles:

Manage engagement using Inbox

Go to Inbox to engage with your audience and customers using both private and public messages. Inbox shows conversations in threads, providing full context that helps you respond efficiently while focusing on strengthening relationships. See all of your messages in one place in the Hootsuite Inbox. You can reply or assign them to others on your team. Messages will be marked as replied or resolved.

Example Hootsuite Inbox.

For more information, visit the following help articles:

View and manage your scheduled content in a calendar

Go to Publisher to view your scheduled content in Planner. You can also create new posts here, and organize, edit, or delete scheduled posts right from the calendar.

The calendar for managing content in Publisher.

For more information, visit the following help articles:

Review and analyze your social results

Go to Analytics to measure, chart, and track the overall performance of your social media activity across multiple social networks. Then use this information to gauge your ROI, engagement, reach, and more.

For more information, visit the following help articles:

Training: Hootsuite offers group training to Business and Enterprise plan customers. Sign up for Live Product Training and learn how to build success with Hootsuite.

 

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