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  Article updated: October 26, 2021

Use assets from a content library

Business and Enterprise organizations can use content libraries to store pre-approved post templates and images. Content libraries make it easier for team members to publish content to social networks.

Organizations can have many libraries and can share specific content with selected teams. Team members have access to relevant, on-brand assets to publish on social. Team members can access and use content library templates (predrafted with text) from the Create new post menu. Standalone content library images are accessible from the Composer's media library and from the Hootsuite mobile app.

Plans: Business and Enterprise

To manage an organization’s content library, see Manage your content library.

Using the Hootsuite content library video

Publish content library images

  1. Select Create new post to open the Composer.
  2. If you belong to more than one organization, make sure the correct one is selected in the top left.
    Post composer showing option to change organization and campaign
  3. Select Open media library.
    Any content libraries you have access to in the selected organization appear in the media library by default.
  4. Select to open a content library and browse its stored images assets. Post templates (text and images) are not displayed here.
    sample content library showing images
  5. Select an image to attach it to your post.

Publish an asset from within the content library

Access and browse through your content libraries in the Publisher. Within a content library, you can view the following for each asset:

  • When it was added or last used.
  • The number of times it has been used.
  • Its tags.
  • Its availability timeframe, if applicable.

  1. Go to Publisher .
  2. Select the Content tab along the top of the calendar.
  3. Under Content Sources, select Content Library.
  4. Select a content library from the drop-down menu. You can select Images or Messages in the top right to filter it by asset type. You can also sort assets by age or popularity, availability, or tag.
    Viewing content library from Publisher
  5. Select an asset so it turns blue.
  6. Select Compose at the top of the content library to populate the image or template message into the Composer. Templates with links will always contain the full link, so consider adding a shortener before publishing or scheduling the post.