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  Article updated: April 16, 2024

Add media assets from a content library

Content library assets are an organization's pre-approved post templates and images. Assets make it easy to publish content that's relevant and on-brand.

You need to be a team member with access to the team's content library to use the assets. Organizations can have many libraries and can share specific content with selected teams.

You can add media from a content library when creating a new post in Hootsuite or the mobile app.

Plans: Business and Enterprise

Video: Using the Hootsuite content library.

Add a media asset when creating a post

Access your content library and add library media assets when you create a post.

  1. You can start your post from Composer or the Planner week view . Learn about scheduling posts in a content calendar.
  2. Select to open a content library and browse its stored media assets. Post templates are not displayed here. For those, see Use a content library template.
    Images from a content library in Composer's media library.
    Tip: If you've installed any of the following apps from the Hootsuite app directory, you can add videos from them right from the media library: Adobe stock, AEM assets for Hootsuite, Box for Hootsuite, Dropbox for Hootsuite, OneDrive, and TINT.
  3. Select an image to attach it to your post.

Browse your content library assets

Access and browse through your content library assets.

  1. Go to Planner .
  2. Select the Content tab at the top of the calendar.
  3. Under Content Sources, select Content Library.
  4. Select a content library. You can select to view just Images or Messages. You can also sort assets by age, popularity, availability, or tag.
    Example content library with the Images filter selected.

View the details of your content library assets

Within a content library, you can view the following for each asset:

  • When it was added or last used.
  • The number of times it has been used.
  • Its tags.
  • Its availability timeframe, if applicable.


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