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  Article updated: June 24, 2021

Manage ad accounts in Hootsuite

Add your LinkedIn or Facebook ad accounts to Hootsuite to promote your organic Page posts with ad spend. In this article, you’ll find steps to add or remove ad accounts from Hootsuite, as well as to manage team member access to an organization’s ad accounts.

Before you begin

You must have a LinkedIn or Facebook ad account with a valid payment method attached before you can connect that account to Hootsuite. To create a Facebook or LinkedIn ad account, see the following:

The LinkedIn Page or Facebook Page associated with your ad account must first be added to Hootsuite. The user who adds the Page to Hootsuite also imports the ad accounts for the organization. To connect your social networks to Hootsuite, see the following:

If you already have an ad account, your networks are connected, and you're ready to promote your posts in Hootsuite, see the following:

Add an ad account to Hootsuite

Once you have your ad account created and your associated LinkedIn Page or Facebook Page connected to Hootsuite, you can add your ad account to Hootsuite.

Important: Because ad accounts are tied to Pages, deleting a Page also deletes any associated ad accounts and ad campaigns from Hootsuite; however, the campaigns will continue to exist on Facebook or LinkedIn.

  1. The first time you go to the Publisher, Promote tab in Hootsuite, you are walked through connecting your ad accounts. If you have not visited the Publisher, Promote tab, you can start there. Otherwise, go to My profile, and then select Manage accounts and teams. Depending on whether you want to add the ad account to an organization or a private social account, choose from the following:
    • To add the ad account to an organization, select Social Networks for that organization.
      the manage area for a sample organization with social networks highlighted
    • To add the ad account to a private social account, select Settings for that account, and then select Profile Settings.
      select private profile settings
  2. Select the social account, then select Add an Ad Account.
    organization overview
    • Not seeing one of your ad accounts? The user who adds the Page to Hootsuite also adds the ad accounts. To import an ad account, reconnect the Page using your Facebook or LinkedIn credentials.
  3. Select an ad account, and then select Done.
  4. The first time you go to the Publisher, Promote tab in Hootsuite, you are walked through connecting your ad accounts. If you have not visited the Publisher, Promote tab, you can start there. Otherwise, go to My profile, and then select Manage accounts and teams. Depending on whether you want to add the ad account to an organization or a private social account, choose from the following:
    • To add the ad account to an organization, select Social Networks for that organization.
      the manage area for a sample organization with social networks highlighted
    • To add the ad account to a private social account, select Settings for that account, and then select Settings.
      select private profile settings

Remove an ad account from Hootsuite

Important: Removing an ad account will delete all of its campaigns from Hootsuite; however, the campaigns will continue to exist on Facebook or LinkedIn.

  1. Go to My profile, and then select Manage accounts and teams.
  2. Depending on whether you are removing an ad account from an organization or private social account, choose from the following:
    • To remove an ad account from an organization, select Social Networks.
      the manage area for a sample organization with social networks highlighted
    • To remove an ad account from a private social account, select Settings, and then select Profile Settings.
      select private profile settings
  3. Select your ad account, select Settings, and then select Remove from this Page.
    selection, remove from this page

Manage team member access to ad accounts

Plans: Team, Business, Enterprise

Teams, Business, and Enterprise plan members can work with multiple users in their organization. Members with Advanced social network permissions for a Facebook or LinkedIn Page can promote posts for that Page. Enterprise team members can also be assigned custom social network permissions to Promote Ads (to promote posts) and/or Manage ad accounts (to add or remove the ad accounts from the page). You can view which team members in your organization have access to each ad account in the settings of the associated Page.

  1. Go to My profile, and then select Manage accounts and teams.
  2. Select the organization, and then select Social Networks to open the details for your organization.
  3. Select a social account, select a user, and then set the permissions for that user. Members with Advanced permissions have access to use the ad accounts. Enterprise users can select Custom to give a team member the Promote Ads (can promote posts) and/or Manage Ad Accounts (can ad/remove the Page’s ad accounts) permissions for the Page.
    set permissions