Skip to main content

  Article updated: December 01, 2023

Create a Facebook post

Create and publish posts to your Facebook Pages and accounts. To save time, you can publish to several Facebook accounts or social networks at once. You can choose to publish posts right away, or schedule them in advance for a specific day and time.

Watch Best practices for sharing content on Facebook for great publishing guidance. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Create your post

Hootsuite doesn't support creating event posts or polls.

  1. You can start your post from Composer or Planner. Select one of the following options:
  2. Select the Facebook account you'd like to publish to.
    To protect user privacy, Facebook does not allow you to publish to personal profiles from Hootsuite.
  3. Create your post. The character limit for Facebook is 2,000. You can use all of the following in your post:
    • Links - Enter or paste a link in your post to drive traffic to your website, blog, or product. You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links. Learn how to shorten and track links.
    • Mentions of a user or Page - Enter @username in your post to invite others on social to join a conversation, and help your post reach their audience as well as your own. Read more about mentions.
    • Hashtags - Enter your own hashtags or select AI hashtag suggestions to find hashtags that work with your post text and media. Read our guide to using hashtags on every network.
    • Emoji - Select the smiley face to add emoji.
  4. To add one or more images, a GIF, or a video to your post, drag files from your computer into the Content area. You can also design images with Canva (see Design visuals with Canva for help), or add media from a Media library .

Publish your Facebook post 

When you’re finished creating your post, take a look at the preview on the right to see how it will look on Facebook. You'll be alerted if there are any issues. Save a draft of your post if you're not ready to publish or schedule it. Otherwise, select a Post now or Schedule for later option.

 Schedule for later and Post now with arrow selected showing options.

Want to know more about scheduling posts? See Schedule a post. You can find and manage your drafts, published posts, and scheduled posts in a calendar view in Planner .


Can't find what you're looking for? We're here to help