Skip to main content

  Article updated: June 20, 2024

Create a Facebook post

Create and publish posts to your Facebook Pages. To save time, you can publish to several Facebook accounts or social networks at once. You can choose to publish posts right away, or schedule them in advance for a specific day and time.

Watch Best practices for sharing content on Facebook for great publishing guidance. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Create your post

Hootsuite is not able to support creating event posts or polls.

  1. Select Plan to start and schedule your post in a calendar view, or start your post from Create.
  2. Select the Facebook accounts you'd like to publish to. (Option for Business and Enterprise plans) - Select your organization, and then select Campaign to associate your post with a current or future campaign. Learn more about content campaigns.
    To protect user privacy, Facebook does not allow you to publish to personal profiles from Hootsuite.
  3. Create your post. The character limit for Facebook is 63,206. You can use all of the following in your post:
    • Links - Enter or paste a link in your post to drive traffic to your website, blog, or product. You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links. Learn how to shorten and track links.
    • Mentions of a user or Page - Enter @username in your post to invite others on social to join a conversation, and help your post reach their audience as well as your own. Facebook allows their Pages to be mentioned by other Facebook Pages. Facebook doesn't support mentions of Facebook profiles in third parties like Hootsuite.
    • Hashtags - Enter your own hashtags or select AI hashtag suggestions to find hashtags that work with your post text and media. Read our guide to using hashtags on every network.
    • Emoji - Select the smiley face to add emoji.
  4. (Optional) Let AI help you write or refine your post - Select Enhance with OwlyWriter AI to have OwlyWriter help you fix spelling and grammar in your post, optimize the length of your caption for your selected social network, change the tone of your post, or make your post actionable. This option is only available to organizations who support using AI. You need to select a social account and add some text to your post to see this option.
  5. Add images and videos to your post. You can drag files from your computer into your post or select Add media to upload your media. You can also design visuals with Canva (see Design visuals with Canva for help).

Advanced options

When you create your post, you can take advantage of additional options, such as promoting your post or selecting a specific audience for your post.

  • Ask for a review (Business and Enterprise plans) - Invite a team member to review and approve your posts before they go live. Select a team member from the Ask for approval list to help make sure your post is on-brand and polished before you publish it. Learn more about approvals.
  • Promote a post - Select Promote this post to boost your post on Facebook. Learn how to promote your Facebook Page post.
  • Specify targeting for a Facebook post - Select Add next to Facebook target audience to select who you’d like to see your post. Select age, country, region, city, ZIP, and postal codes.
  • Apply a tag (Business and Enterprise plans) - Select Add next to Tags to apply tags to your posts and analyze their performance in Hootsuite Analytics. Find out more about tagging posts.

Publish your Facebook post

When you’re finished creating your post, take a look at the preview on the right to see how it will look on Facebook. You'll be alerted if there are any issues. Save a draft of your post if you're not ready to publish or schedule it. Otherwise, select a Post now or Schedule for later option.

Learn how to find and manage your drafts, published posts, and scheduled posts in a calendar view.


Can't find what you're looking for? We're here to help