Manage listings with Google My Business

Manage your Google My Business (GMB) listings alongside your social activity with the free Google My Business app. Publish posts to provide business location updates, monitor and engage with reviews, and respond to questions from customers right from Hootsuite streams.

Google My Business is Google’s free business listing service. It lets you display a profile of your business along with your website when someone searches for it in Google Search and Google Maps. The listing can include a description, address, opening hours, posts, reviews, and Q&A.

Before you begin

Before installing the app, your Google My Business profile must be claimed and verified with Google.

See How to use Google My Business to get more customers. Visit the Hootsuite blog for news, tips, tools, and tactics to help you succeed on social media.

You can manage up to 100 locations/listings using the Google My Business app. Businesses with 10 or more locations cannot publish posts through third-party platforms, but they can still manage reviews and answer questions from Hootsuite.

Updates to business listings, such as address and hours of operation must be made in Google My Business.

Install the Google My Business app

  1. Go to My profile, and then select App directory.
  2. In the top right, search for Google My Business.
  3. Select Install.
    The Install option highlighted on the Google my business app
  4. Select from one of the following options:
    • Add streams to a new tab.
    • Add streams to an existing tab and then select the tab name from the list.
      app installed confirmation screen with add streams options highlighted
  5. Select Finish. The selected streams are added to Streams.
  6. Go to Streams , and then select Login to Google My Business in each stream.
  7. Select the Google account that owns the listing you want to manage, enter your password, then select Next.
  8. Select Allow to authorize the app connection.
  9. Select the listing(s)/location(s) to display in the stream, then select Confirm.
    You can add up to 100 listings. Note that Hootsuite displays unverified listings here as well, but you must verify them in GMB in order to manage them through the GMB app in Hootsuite. Select the link next to an unverified listing to find out how to verify it.

Add more app streams

Once the GMB app is installed, you can add multiple app streams for managing different locations or listings in separate streams.

  1. Go to Streams , and then select the board to host the stream.
  2. Select Add stream at the top of the board.
  3. Select Apps from the list on the left.
  4. Select the Google My Business stream type you want to add (Posts, Questions, or Reviews).
    Apps selected in the Add Stream modal, revealing the installed app stream types you can add
  5. When you're finished adding streams, close the Add Stream window.

Publish a post

Create and send posts to your business listings, to provide updates on what’s new with your business.

  1. Go to Streams , and then select New Post.
    new post button in streams
  2. Select the listing to post to.
  3. Type the body of the post and optionally, include text and links. Posts have a limit of 1,500 characters, Google recommends between 150 and 300 characters.
  4. Attach an image to the post. You can select an an image from Google Drive or Google Photos.
    Image dimensions must be between 400x300 - 10,000x10,000 pixels, and image size between 10KB and 25MB.
  5. Optionally, select a call to action from the list and enter a destination link for the button.
  6. Select Post Now.

Posts remain live in searches for seven days. Posts older than seven days are only visible to the business owner.
If your business is not verified yet, the published post is only visible to you.

Respond to a review

Customer reviews, and your replies, are publicly visible on your GMB profile.

  1. Go to Streams .
  2. In the Reviews stream, monitor what customers are saying about your business.
  3. Select Reply below a review, and enter your response.
  4. Select Post reply.

Select edit (pencil) or delete (trash bin) on your response in the stream to make changes at any time.

Answer a question

Customer questions, and your replies, are publicly visible on your GMB profile. Other Google users can answer questions about your business, but your answers will be labeled as being from the owner of the business.

  1. In the Questions stream, select Answer below a question to provide an official response from the business.
  2. Enter your answer, and then select Post answer.

Select edit or delete on your answer in the stream to make changes at any time.

Manage locations within a stream

Update the locations that are displayed and managed within one stream.

  1. Go to Streams .
  2. In any GMB stream, select Settings in the top right.
  3. Select Manage Locations, and then select or deselect the locations you want to manage in that stream.
  4. Select Confirm. The stream refreshes with the relevant locations, posts, reviews, or questions.