Social selling with Amplify

When you share content from Amplify, you engage with clients and prospects on social and learn what they like. This sets the stage for social selling opportunities. Social selling is the practice of using social media to find and establish relationships with audiences and prospects through targeted content. To learn more about social selling, see Social Selling: What it is, Why You Should Care, and How to Do It Right.

Streams

Create streams to track different conversations on social. Search streams help you find content based on region or keywords. When you find something great, you can suggest your admin share it on Amplify. See Explore and share Amplify content.

See the following help articles to learn more about streams:

• Overview of Streams
• Add a Twitter stream
• Install or uninstall apps

Analytics

See what your community engages with in Analytics. Track your social media performance across different channels and compare your results. Start with the overview reports, and when you're ready to get more complex, create your own custom reports.

See the following help articles to learn more about Analytics:

• Types of reports in Analytics
• Create a report in Analytics

Composer

The content you suggest to your Amplify admins should be relevant to everyone in your organization. With Composer, you can create your own personalized content that targets what your community reacts to.

See the following help articles to learn more about creating posts:

• Create and publish posts
• Work with videos
• Work with images

Planner

You can view and manage all your scheduled posts in one place. The Planner calendar displays all posts and drafts you have scheduled, including original and Amplify content. Rearrange or edit posts by moving them to different time slots.

See the following help articles to learn more about Planner:

• Manage your content calendar
• Save and edit drafts

Inbox

Too many conversations to manage? Inbox is a great tool way to interact with your customers and audience. Manage Facebook private messages; Twitter direct messages, mentions, and replies; LinkedIn Page comments and replies; and Facebook Page visitor posts, comments, and replies.

See the following help articles to learn more about Inbox:

• Overview of Hootsuite Inbox
• Engage with and assign conversations in Inbox