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  Article updated: May 21, 2023

Overview of Hootsuite Ads

Hootsuite Ads is a central hub for managing all of your ad account activity. With Hootsuite Ads, you can monitor your paid ad campaigns for Facebook, Instagram, and Google, all in one place.

If you are looking for instruction on how to manage all your paid and organic Facebook, Instagram, and LinkedIn campaigns in Hootsuite, see Overview of Hootsuite Social Advertising.

Save time with at-a-glance summaries and quick access to your account's tools. View the aggregated results of your campaigns, compare ad account performance, and check the progress of reports, data syncs, and collaboration requests.

Introduction to Hootsuite Ads video.

You can view and take action on your ad campaigns from your Hootsuite Ads account.

To access Hootsuite Ads, go to My other products, and then select Go to Ads .

Overview of campaign performance

The main graph in the Overview section displays a visual summary of the aggregated data for all your connected Facebook and Google ad accounts. You can select a specific time frame for the aggregated data, or view lifetime data for your campaigns. You can filter the graph by platform to show only Facebook or Google ad campaigns. Connected Google ad accounts show aggregated data from Search and Display campaigns.

The metric tiles above the graph always show aggregated data, even if you filter the graph display by platform. Select a tile to add or remove its metric from the graphic, or select the arrow on the tile to choose another metric to display from the list.

Example graph showing overview of campaign performance.

Ad accounts and campaigns

The Ad Accounts tab shows a list all of the ad accounts connected to Hootsuite Ads, along with summary metrics for each account. You can view a list of all accounts (Facebook and Google), or filter by platform. Select the metric name in each column to sort the table by metric. Select Add Ad Account to easily navigate to the account page and add new ad accounts.

The Latest Campaigns tab shows a list of all active ad campaigns. You can filter the list by platform, to show only active Facebook campaigns or only active Google campaigns.

The Draft Campaigns tab shows a list of all campaigns saved as draft. You can filter the list by platform, to show only draft Facebook campaigns or only draft Google campaigns.

If you change the date range above the Overview graph, the information in the Latest Campaigns and Draft Campaigns tabs changes accordingly.

Campaign creation

The Campaign creation section allows you to create a new Facebook or Google ad campaign quickly and easily. For Facebook campaigns, you can create a new campaign from scratch, or copy a recent campaign from the list, to use as a template.


The Reports section shows you the four most recent reports generated from your Hootsuite Ads account, the number of reports, and the number of reports with errors (if any). Select Go to all reports to see all of your reports, or select Generate report to create a new one.

For more information on generating Hootsuite Ads reports, see Create PDF reports for ad campaigns.

Data sync

The Data sync section displays the four most recent data syncs between (that is, data generated from your Facebook lead ads and your CRM), the number of active data syncs, and the number of data syncs with errors. Each data sync entry shows the date the sync was completed and how many contacts were synced. Select Go to Data Sync to manage all your data syncs, or create a new one.

For more information on data syncs, see Sync contact data between Facebook and your CRM.


The Authorization section displays the four most recent onboarding requests, the number of accounts connected, and the number of pending onboarding requests. Select See all Onboardings to manage all authorization requests, or select Request authorization to create a new one.

For more information on collaborating on ad campaigns, see Manage onboarding requests.

Campaign approvals

The Campaign approvals section shows the four most recent approvals given for your campaigns, the total number of approvals, and the number of pending approvals. Select See all approvals to manage all of your campaign approvals, or select Request approval to create a new one.

For more information on approving campaigns, see Manage campaign approvals.

View comprehensive campaign results

To view comprehensive results for a specific campaign, select Search a campaign, and choose a recent Facebook or Google campaign from the list, or enter the name of your campaign to find it. Select See all campaigns in the list to view aggregate dashboards of your Facebook campaigns and Google Ads campaigns separately. Then select a campaign name in the table to view its performance data.

Example graph showing campaign performance data.


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