Image file requirements
This article provides information on the image requirements and limitations for each social network. For information on how to edit your images, see Work with images. For detailed instructions on how to attach images to your posts, see Create and publish posts.
| Instagram personal, business | Facebook Page, group | LinkedIn Page, profile | ||
|---|---|---|---|---|
| Formats (web, iOS, & Android) | jpg, jpeg, png | jpg, jpeg, png | jpg, jpeg, png | jpg, jpeg, png |
| File size | 3 MB | 5 MB | 5 MB | 5 MB |
| Images per post | 4 | 10 | n/a (15 on mobile) | 9 |
| Aspect ratio | n/a | Square, or between 1.91:1 and 4:5 | n/a | 1.91:1 recommended |
| Gif files* | Animated (file size 5MB) | Appear as still images | Animated | Animated on Pages Not supported for profiles |
*Additional GIF format requirements:
- Resolution between 120 x 120px and 1280 x 1080px
- Number of frames fewer than or equal to 350
- Number of pixels fewer than or equal to 300 million (width x height x frames)
If your image publishes with unwanted adjustments, refer to the image upload recommendations from each social network:
To learn more about the latest image size requirements, see Social Media Image Sizes: A Quick Reference Guide for Each Network. Visit the Hootsuite blog for news, tips, tools, and tactics to help you succeed on social media.