Create Amplify content for advocates to share

You can create original content in the Hootsuite Composer, pull content from social streams you follow, or use the Hootsuite Syndicator app plugin in your social streams to share discovered content. Additionally, any content that your advocate users suggest appears in the Drafts queue in your Amplify stream for you to review.

Create original content

You create and publish Amplify content with Hootsuite by selecting Create to open the Composer. While you compose your message, the preview on the right shows you how your message will look when it's published.

When you're ready to share content to Amplify, use the following steps to publish or schedule your content from the Composer, or save it as a draft.

Publish your content directly to Amplify

1. In the Composer, select the arrow next to Post now, and then select Send to Amplify.
   
2. Under Publish to Amplify, select any of the following options:
   • Post type:
     • Regular post: Select this option for standard Amplify content.
     • Featured post: Select this option to highlight important content for Amplify users (see Alert Amplify app users to important content).
     • Internal announcement: Select this option to communicate internal, read-only information to your app users.
   • Select shareable social networks: Select the social networks you want to allow users to share to. You may also choose to allow sharing to other platforms, such as WhatsAp and SMS.
   • Topics: Select a topic to categorize your content (see Use topics to categorize Amplify content).
   • Compliance: You may chose to lock content to prevent it from being edited. If you use Proofpoint Social Syndicate, you can mark the post as pre-approved for Proofpoint.
   • Push notification: Turn on this option to notify your users when content is published.
   • Expiry date: Select Set date to choose an expiration date for your content.
3. Select Publish now.

Your content is immediately published and available for advocates to share in Amplify.

Schedule your content to publish later

1. In the Composer, select Schedule for later, choose a date and time, and then select Done.
2. Select Schedule.
   • If you have content admin permissions, your content is added to the Scheduled queue in your Amplify stream.
   • If you don’t have content admin permissions, select Submit for approval.

Your content is accessible from the Scheduled queue in your Amplify stream, where you can revise it and your team members will be able to share it after the date and time selected.

Save content as a draft to publish or schedule later

1. In the Composer, select the arrow next to Post now, and then select Send to Amplify.
   
2. Under Publish to Amplify, select the options you want.
3. Select the arrow next to Publish now, and then select Save to Amplify drafts.
   

Your content moves to the Drafts queue of your Amplify stream, where you can revise, schedule, or publish it. For information on publishing drafts from your Amplify stream, see Publish Amplify content from Drafts or the content library.

Apply UTM parameters

Track the success of links in your Amplify content by adding UTM parameters to all links sent from Amplify, or to links from specific domains. For instructions, see Apply link settings.

Keep in mind that while the general setup is the same, you’ll need to change a few things in Amplify:

• Make sure the link settings are applied in Amplify.

• To use a vanity URL, it must be set as Amplify organization and applied as default.

• Translating a member ID is done with a custom app due to its complexity and carries an extra fee. We instead recommend using the Dynamic Social Profile value in the Amplify Organization Link Settings.

Share content from streams

To pull content from social streams you follow in Hootsuite, simply send them to Amplify directly from Streams. If you haven't used Streams in Hootsuite, follow these steps to get started.

1. Add a social account to Hootsuite.
2. Add streams.
3. When you find a post you want to share to Amplify, select More Actions below post, and then select Send to Amplify.

The post appears at the top of the Drafts queue in your Amplify stream. Drafts haven’t been published to the mobile app yet. Content can still be edited or deleted from this queue, as well as finalized and published.

See Use boards to organize your streams for more details on organizing your dashboard tabs and streams.

Work with images and video

Because Amplify content can be shared to multiple social networks, we suggest adhering to the following file recommendations.

For more on image and video file requirements in Hootsuite, see Work with images and Work with videos.

Enable mobile sharing

When mobile share is enabled for your Amplify organization, app users can share content to the apps they already have on their devices using the native iOS and Android mobile share feature. Analytics are not available for these shares. Contact your customer success manager to enable mobile share.

When enabled, mobile share can still be turned off at the individual post level in your Amplify stream.

Accept suggested content

Amplify users can suggest content from the app, which can be incorporated into your content strategy. Admins will need to approve this content before it can be shared with other advocates.

Suggested content appears in the Drafts queue. Content admins, Publishers, and Contributors can edit, schedule, delete, and publish the content just like any other post. If applicable, read the contextual note submitted with the suggestion.

Select AllDrafts in the top right of the Drafts queue, and then select SuggestedPosts to view only suggested content.

Next steps

• Publish Amplify content from Drafts or the content library
• Alert Amplify app users to important content
• Manage Amplify users and roles