Overview of Instagram profiles

You can manage your Instagram account in Hootsuite as you do your other social accounts. However, it's important to know that the features and functions available to you in Hootsuite depend on whether you connect an Instagram personal profile, or an Instagram business profile that's connected to a Facebook Page.

Instagram business profiles connected to Facebook Pages have access to all of the Instagram features and functions available in Hootsuite. This includes post engagement in streams, analytics, and direct publishing.

Due to the limits imposed by Instagram, Instagram personal profiles, creator profiles, and business profiles that are not connected to Facebook Pages have limited access to features and functions in Hootsuite. Consider converting your Instagram personal profile into a business one and connecting it to your Facebook page. For more information, see Convert an Instagram personal profile to a business profile.

Watch Introduction to Instagram to learn about Instagram. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

What is a business profile?

If you want to create an impressive following, you'll need an Instagram business profile. The additional Instagram features available to business profiles can help you learn more about your followers and the people interacting with your business. As a result, you can better target your audience when creating posts. An Instagram business profile allows you to access the following additional features:

  • Promote your posts directly from Instagram
  • Use Instagram Insights to track post performance and audience demographics
  • Add business contact information so customers can reach you through Instagram

And just look how much more professional and fancy a business account looks!

Instagram personal account and business account side by side

Anyone can convert their personal profile to a business profile for free; having a business is not required. Note that business profiles can’t be private. To learn more about business profiles, see the Instagram help article About Professional Accounts.

What are the differences between profile types?

The following table compares the Instagram functionality available in Hootsuite to each profile type.

FunctionalityBusiness profilePersonal/Creator profile
Publishing method

Choose between direct publishing and the mobile notification workflow for each post.

Use the mobile notification workflow for publishing stories or carousels.

Mobile notification workflow only.

Content

Publish up to 10 images and videos in a post or story.

Publish up to 10 images and videos in a post or story.

Required setup

Enable direct publishing, stream engagement, and analytics by connecting your Instagram profile, and then connecting its associated Facebook Page.

Turn on Instagram notifications in the Hootsuite app to enable the mobile notification workflow.

Turn on Instagram notifications in the Hootsuite app to enable the mobile notification workflow.

Available streams

My Posts
Engage with and moderate comments on your own posts.

Hashtag search
Monitor hashtags relevant to your business.

Scheduled
View the scheduled posts for the profile.

My Posts
View the published posts for the profile. Open the post in Instagram to view engagement.

Scheduled
View the scheduled posts for the profile.

Analytics

Access to Instagram analytics.

No analytics.

Profile display

Profile pictures display for easy identification in Hootsuite.

Profile pictures are not available and display the default black Instagram logo. Profiles are identifiable only by handle.