Important changes for Instagram users - January 28, 2020

On March 31, 2020, Instagram will complete the deprecation of its Legacy API (application programming interface), which currently supports Instagram personal profiles in Hootsuite. Personal profiles will be migrated onto the replacement Basic Display API. This new API does not provide the same level of functionality for personal profiles, and requires a reconnection.

What does this mean for me?

Instagram Business profiles connected to a Facebook Page have full Instagram functionality within Hootsuite. This includes Instagram analytics, the ability to publish directly, and being able to engage within your streams.

  • If your business profile is already connected to Hootsuite and authenticated with Facebook, you are not impacted by this change.

  • If you have a personal Instagram profile, consider converting it to a business profile. If you choose to stay with a personal profile, the API migration will require you to reconnect on or after March 23. After this date, any posts scheduled to publish will fail to send notifications until the profile is reconnected. See below for a full list of reduced functionality for personal profiles in Hootsuite’s products. Learn more: Convert an Instagram personal profile to a business profile
    Personal profiles using the Hootsuite mobile app for iOS should also update to the latest version of the app.

  • If you have a business profile connected to Hootsuite, but it’s not authenticated with Facebook, you will need to reconnect on or after March 23. If you don't authenticate with Facebook, your profile will be subject to the same limitations as personal profiles. Learn more: Connect an Instagram account to a Facebook Page

    Reconnect your Instagram account and complete the Facebook authentication step to avoid loss of Instagram functionality (see Add an Instagram account).

To see whether your profile is personal or business, and if you need to set up Facebook authentication, visit this page in Hootsuite.

Personal profile support after March 23

The reduced capabilities of the new API will result in the following changes for personal profiles in Hootsuite’s products:

Hootsuite dashboard and mobile app

  • Instagram avatars and usernames will no longer be available. Wherever you select, view, and manage your profile within the dashboard, it will be identifiable only by its Instagram handle.
  • Hootsuite Analytics will no longer be available for personal Instagram profiles.
  • The My Posts stream will no longer show post locations, comments, or like and comment counts. To view engagement on personal profile posts, you will have to open them in Instagram from the stream.
  • Inbound tagging will no longer be supported for personal Instagram posts.
  • Personal profiles will no longer be included in the weekly account activity email.

Hootsuite Amplify

Hootsuite Impact

  • Personal Instagram profiles will no longer be supported in Impact.