Facebook ads data discrepancies in Impact

Are you seeing a discrepancy between the Facebook Ads data in your Impact account and the data in your Ads account on Facebook?

To investigate the issue and improve the quality of data in your Impact account, we will need a specific Facebook ads report from your Ads Manager.

Please follow these steps to download a .csv file of the data and submit it with your support request.

Download the Facebook ads report

  1. Sign in to Facebook Business Manager.
  2. Select Business Manager on the top left, and then select Ads Manager.
    business manager showing ads manager option
  3. Select the ad account that’s connected to Hootsuite Impact.
    ads manager showing a selected ad account
  4. Select the Ads tab, select Reports, and then select Ad to open the reporting dashboard.
    ads showing reports selected and ad option highlighted
  5. Select the time frame for the ads you want to export, and then select Update.
    ad report timeframe showing date preset options
  6. On the left side of the dashboard, under Breakdowns, select the following:
    • Ad Name (Level)
    • Ad ID (Level)
    • Platform (Delivery)
    breakdowns showing levels and ad IDs
  7. Select the Metrics tab.
  8. Leave all the metrics checked that are selected by default, and ensure that Amount Spent is also selected.
    metrics option highlighted and ad set name options
  9. Select Export on the top right.
  10. Select Export as .csv, and then select Export.
    export option highlighted and export options displayed