Troubleshoot a post failure
If an error occurs when you try to send a post from the composer, you’ll see it right away, with some information about what to do next.
A scheduled post won’t encounter any errors until its scheduled publish time. If a scheduled post fails to publish, you’ll receive an email notification that it failed, and you can view the reason for failure in the Planner.
- Go to Publisher and then select Planner.
- Locate the failed post in its scheduled time slot. Failed posts appear in a red tile.
- Select the failed post to view the publishing error and recommendations.
- To make changes to the post, select Edit, and then either reschedule or publish the post.
Common failure reasons
Many post failures have specific reasons, depending on the social network, which will link out to information in the following articles:
- Troubleshoot Twitter publishing errors
- Troubleshoot Facebook and Instagram publishing errors
- Troubleshoot LinkedIn publishing errors
You can also review the following most frequent publishing issues common to all social networks and try the solutions offered.
This error can occur if there’s a brief lack of connection between Hootsuite and your social account. Sometimes, it can be such a minor glitch that the post does successfully publish. If you see this error, we recommend checking your account on the social network. If your post is not there, try publishing again in a few minutes.
Outages can also cause this error, which can be longer periods of time while Hootsuite or one of the social networks experiences publishing issues. Check Hootsuite’s status page to determine whether an outage is causing the issue.
The social account is disconnected
Social accounts can disconnect from Hootsuite because of updates made on social network platforms. A disconnected account won’t publish scheduled content.
Solution: Reconnect the social account to Hootsuite:
- Go to My profile, and then select Reconnect social accounts to display your disconnected accounts.
- Select Reconnect to enter the social account credentials (username and password) and re-authorize the connection to Hootsuite.
See Reconnect a social account for more details.
Social networks compare the text of any new post with your recent posts before publishing, to check for duplication. Repeatedly posting identical or nearly identical content can be flagged by the social networks for violating their policies.
- Customize each post with its own unique content.
- Don’t try to publish the same content repeatedly, and make sure duplicates are spaced well apart over time.
- Publish to groups of no more than three to five social accounts at a time.
Social networks protect their platforms from instability and their communities from abuse by placing limits on the number of actions users can take within certain time frames.
Limits differ depending on the action (such as publishing or commenting), the social network, and factors like speed and quantity if the same action is occurring repeatedly. The social networks do not make these limits public.
Once a limit is reached, you must wait for it to reset. We recommend waiting 24 hours for the limit to reset before trying to publish your post again. Save your post as a draft in the meantime.
The post contains abusive content
Social networks can reject posts if they or their users flag content as abusive. If you're not sure why your content was rejected, read the social network terms of service. You can also test the post by publishing it directly in the social network and reviewing the social network's response.
- Modify your post to comply with the social network's rules and policies.
- If your post has been incorrectly identified as abuse, contact the social network's support team to request that your content be approved.
This error indicates a problem with the content of the post. Adjust at least one of the post's elements before you try publishing again. Check that each element meets requirements:
- Images - See Image file requirements.
- Video - See Work with videos.
- Link and link preview - Confirm that the URL is formatted correctly and that the link works as expected in your browser. See also Work with links to confirm how your link preview should work and whether you can customize it.
- Targeting - Confirm that your audience restrictions are appropriate for the Page. LinkedIn Pages must have at least 300 followers who match all the selected targeting criteria.
This error indicates that Hootsuite doesn’t have the required permissions to complete the requested action.
- If you’re trying to publish to:
- Facebook - Follow these troubleshooting steps to refresh the connection between Facebook and Hootsuite.
- A LinkedIn Page, confirm that your LinkedIn user is a Super Admin of the Page.
- Any other social account type, proceed to step 2.