Troubleshoot a post failure

If an error occurs when you try to send a post from the composer, you’ll see it right away, with some information about what to do next.

A scheduled post won’t encounter any errors until its scheduled publish time. If a scheduled post fails to publish, you’ll receive an email notification that it failed, and you can view the reason for failure in the Planner.

  1. Go to Publisher and then select Planner.
  2. Locate the failed post in its scheduled time slot. Failed posts appear in a red tile.
    A failed scheduled post in Planner, shown with a red bar
  3. Select the failed post to view the publishing error and recommendations.
  4. To make changes to the post, select Edit, and then either reschedule or publish the post.

Common failure reasons

Many post failures have specific reasons, depending on the social network, which will link out to information in the following articles:

You can also review the following most frequent publishing issues common to all social networks and try the solutions offered.

Sorry! A temporary error occurred

This error can occur if there’s a brief lack of connection between Hootsuite and your social account. Sometimes, it can be such a minor glitch that the post does successfully publish. If you see this error, we recommend checking your account on the social network. If your post is not there, try publishing again in a few minutes.

Outages can also cause this error, which can be longer periods of time while Hootsuite or one of the social networks experiences publishing issues. Check Hootsuite’s status page to determine whether an outage is causing the issue.

The social account is disconnected

Social accounts can disconnect from Hootsuite because of updates made on social network platforms. A disconnected account won’t publish scheduled content.

Solution: Reconnect the social account to Hootsuite:

  1. Go to My profile, and then select Reconnect social accounts to display your disconnected accounts.
    Reconnect social accounts selected in the My profile menu
  2. Select Reconnect to enter the social account credentials (username and password) and re-authorize the connection to Hootsuite.

See Reconnect a social account for more details.

The post is a duplicate

Social networks compare the text of any new post with your recent posts before publishing, to check for duplication. Repeatedly posting identical or nearly identical content can be flagged by the social networks for violating their policies.

For more details, see Twitter’s Platform manipulation and spam policy, Facebook’s Community standards, and LinkedIn’s Dos and Don’ts.

Solution:

  • Customize each post with its own unique content.
  • Don’t try to publish the same content repeatedly, and make sure duplicates are spaced well apart over time.
  • Publish to groups of no more than three to five social accounts at a time.

The social network is temporarily limiting your access

Social networks protect their platforms from instability and their communities from abuse by placing limits on the number of actions users can take within certain time frames.

Limits differ depending on the action (such as publishing or commenting), the social network, and factors like speed and quantity if the same action is occurring repeatedly. The social networks do not make these limits public.

Once a limit is reached, you must wait for it to reset. We recommend waiting 24 hours for the limit to reset before trying to publish your post again. Save your post as a draft in the meantime.

The post contains abusive content

Social networks can reject posts if they or their users flag content as abusive. If you're not sure why your content was rejected, read the social network terms of service. You can also test the post by publishing it directly in the social network and reviewing the social network's response.

Solution:

There is something wrong with the content of this post

This error indicates a problem with the content of the post. Adjust at least one of the post's elements before you try publishing again. Check that each element meets requirements:

  • Images - See Image file requirements.
  • Video - See Work with videos.
  • Link and link preview - Confirm that the URL is formatted correctly and that the link works as expected in your browser. See also Work with links to confirm how your link preview should work and whether you can customize it.
  • Targeting - Confirm that your audience restrictions are appropriate for the Page. LinkedIn Pages must have at least 300 followers who match all the selected targeting criteria.

There is a problem with the permissions on this account

This error indicates that Hootsuite doesn’t have the required permissions to complete the requested action.

  1. If you’re trying to publish to:
  2. Proactively reconnect your social account, and don’t change any of the permissions being granted to Hootsuite during that process. See Proactively reconnect a social account.